You can read the text version of the presentation here.
Wednesday, October 16, 2013
Thursday, August 8, 2013
|Image via CrunchBase|
As promised, I'm catching up with Avectra's recommendations on how associations can better use Facebook.
The good news is that if your association is already up and running on Facebook, you’re on the right track. However, if you’re experiencing a case of “What Now?”, then you’ve come to the right place. We have some best practices that can help you grow your social audience and improve member participation.
- Content variety
- Picture pages
- Get the word out
- Calls to action
Monday, July 29, 2013
Second in their series. I have to catch back up to see the Facebook post.
Here's Avectra's how-to tips:
- Make the Most of Your (140) Characters
- Be Responsive and Helpful
- Build Your Audience
- Calls to Action
Thursday, March 21, 2013
- Powerful stats that speak to your mission and programs.
- Quotes that inspire social good.
- Well-formatted, easy to read factual tweets.
- Position statements spoken with clarity and conviction.
- Tweets that tap into the #BreakingNews cycle.
- Truncated automated tweets from Facebook.
- Automated tweets announcing new photos posted on Facebook.
- Tweets with too many (more than two) hashtags.
- Poorly formatted tweets.
- Tweets with semicolons.
Friday, December 7, 2012
Which social media network to use, why? Those are some frequent questions association communicators ask these days.
BrandLoveLLC shared this infographic:
Here’s how SDL SM2 ranked the Top 9 Social Networks for Small and Medium-sized Businesses based on the following criteria:
- Reach: How Many Members
- Time Investment Required
- Quality of Interaction (from a business perspective)
- Fun (our highly-scientific and proprietary research)
Thursday, December 6, 2012
What's the right size for the banner on your Twitter page? How about a video on Facebook?
The good folks at LunaMetrics have composed a very useful and useable infographic they call "The Ultimate Complete Final Social Media Sizing Cheat Sheet."
So, without further ado, here it is – the ultimate, complete, final social media sizing cheat sheet. As before, you can find a simple text list of the pixel dimensions at the bottom. Save this sucker on your hard drive and never Google ‘Facebook cover photo size’ again.
Monday, October 1, 2012
Ten good suggestions for associations staffers from Shannon Otto at Member Clicks on how to "create meaningful content when you’re totally pressed for time."
It's probably pretty annoying to have people constantly telling you you need to be tweeting, Facebooking and blogging on top of everything else you’re responsible for - especially as a small staff association professional. It’s probably extremely frustrating when there are barely enough hours in the day for you to juggle your everyday tasks, let alone add social networking to the mix.
Yet, it’s important for your association to be viewed as an expert in the field. For one thing, members will appreciate it. And those members can create positive word-of-mouth marketing for the organization.