Monday, December 22, 2008

A detailed how-to guide for measuring MySpace and Facebook

The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement

by Peter Kowalski, Bill Paarlberg & Katie Paine

MySpace and Facebook are the two most popular social networking sites, offering users the ability to create a network of friends, political contacts and business associates with which to share messages, photos and videos.

MySpace and Facebook are used by millions of people to converge and converse around mutual interests. If you happen to be in charge of PR or promotion for something of value to one of those interests, MySpace and Facebook allow you instant access to a potential fan base for your product. Additonally, by listening to the conversations you can get ideas and feedback on how to improve your products or services.

4 Constant Twitter Mistakes You Should Avoid

Twitter is a great tool that can benefit you. But there are some mistakes that people make on twitter. To be a better twitter, it is best to avoid these mistakes, which is what I am going to share with you. Here is the list of the constant twitter mistakes.

From the same author, see also "5 Twitter Applications and Tools that Made Me a Better Twitter User in 2008"

Wednesday, December 17, 2008

People don’t trust company blogs

Forrester: People don’t trust company blogs. What you should do about it.

People don’t trust companies in general. Why should they trust a company blog any more than a press release or an advertisement?

So, what should you do about this?

Make no mistake. This is not a plea to give up on blogging. It is a plea to be thoughtful in how and why you blog.

Tuesday, December 16, 2008

Utterli Group Calling

This new feature will be an exciting new complement to Utterli Groups, allowing you to invite, host, and record a group call for free and post it as an utter.

Group calling is a perfect solution for:

  • Podcasters conducting interviews and talk shows

  • Bloggers that want to talk directly with their audience

  • Groups using conference calling as a collaboration tool

  • Families that want to talk while also sharing pics, videos & more

Friday, December 12, 2008

10 Principles of Social Media

Evolving Web: Modus Cooperandi's 10 Principles of Social Media

My social media principles are attempting to boil down the core lessons that social media has taught us. These can then be applied in a technology neutral way to the rest of our lives and in business.

Note that the first principle is "Associations are inherently good." He is talking not about professional associations such as TMA but rather personal associations among individuals. But it still applies to us. Interesting.

The author says he will post details on the remaining nine principles over the next nine days. That means they should be done by Christmas, 2008.

Wednesday, December 10, 2008

Crisis Communication Planning Now Includes Social Technologies

Crisis Communication Planning Now Includes Social Technologies « Guilt by Association Blog

Now that social technologies are becoming mainstream, do your crisis communications plans account for them?

Includes a nice recap of how TMA used new media during Hurricane Ike.

Intel Social Media Guidelines

Intel Social Media Guidelines

For those of you looking for something more specific than "don't be stupid."

These are the official guidelines for social media at Intel. If you're an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained understand and follow these guidelines, failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure you're up to date.

Tuesday, December 9, 2008

Six steps to measure social media

Six steps to measure social media

Measurement expert Katie Paine explains why measuring your social media campaigns isn’t all about the eyeballs—it’s about engagement.

Thursday, December 4, 2008

Sharing Photos with TwitPic

Twitter 121: Sharing Photos with TwitPic « Social Media University, Global (SMUG)

Twitpic is a site that lets you share photos using your Twitter account. It’s easy to use; You don’t even need to sign up separately. You just log in with your Twitter username and password.

10 Great Twitter-for-Business Articles

10 Great Twitter-for-Business Articles by Technology Blogs on Communitelligence
There's no doubt that Twitter and 'micro-sharing' are making huge inroads into the workplace. If you've been hanging on the sidelines, here's 10 good reasons to jump in and start swimming with the Whale.

Comm PR Help

Communitelligence - Blogs Article Management
We all need help from time to time, and if there was a way for us to voice our need, and get instant answers back ... now that's technology in the service of mankind.

This is the premise behind CommPRHelp, which Communitelligence launched yesterday on Twitter.

Wednesday, November 26, 2008

100 Tools and Tips to Tap the Facebook Customer Base

The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base - Inside CRM

If you're thinking of tapping into the Facebook crowd for some high-profile advertising, take a look at this list of 100 tools and tips that will help you maximize all of the applications and opportunities that Facebook has to offer.

Introducing MicroPR

PR 2.0: Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter

Interesting experiment to link reporters and media relations pros. PR folks, follow @MicroPR to take part.
PR + Media + Twitter = @MicroPR

Monday, November 24, 2008

Twitter Tips for Newbies

Twitter Tips for Newbies Connecting the I’s

Here’s the thing: you can’t really get Twitter from the outside. In fact, it takes a real leap of faith. You have to jump in, fully participate, before it gives you anything back. And that’s hard for most of us. We feel lost, a bit stupid for not knowing the “rules.”

So I thought it might help to share some of the things I’ve learned in the last few months, a few Twitter tips to help fellow newbies get more comfortable with Twitter more quickly. Most of this I’ve picked up by observation, following links in other peoples tweets, reading blogs and articles. Some of it is just personal opinion.

Follow TMA on Twitter

Saturday, November 22, 2008

If I Started Today

If I Started Today

Okay, so you’ve heard from someone that this social media and social networking stuff is great and you should get involved, and it’s really going to help you out. Maybe it will help you in the economic downturn. Maybe you have heard how you can use Twitter for business. But there’s a lot to it all.

Where would you start? What would come first? How might you think about getting out there and joining in on the experience?"

Wednesday, November 19, 2008

Middleberg/SNCR Survey of Journalists Reveals Generational Gap

Middleberg/SNCR Survey of Journalists Reveals Generational Gap : New Communications Review

While journalists across all age groups and beat assignments are rapidly adopting social media tools into their everyday work, the greatest usage is shown by young “Millennial Generation” journalists. The disparity in usage between younger versus older journalists is striking and holds important implications for journalists and communicators. These and other important preliminary findings were shared at the 3rd Annual Society for New Communications Research Symposium, which was held Friday, November 14th, at the Hotel Marlowe in Cambridge, MA, (

Monday, November 17, 2008

The 7 Deadly Sins of Social Media

The 7 Deadly Sins of Social Media

Lust, Gluttony, Greed, Sloth, Wrath, Envy and Pride. Yuck - the power of the word is evident in just looking at this infamous list.

The forces of good and evil are universal principles both online and offline. We all come into
the real world (and the virtual one) as innocent babes. But once we arrive, our actions can bring us glory or shame.

In the world of social media, are you going to be a force for good? Or are you going to turn to the dark side - ruining your chances and infuriating those who cross your path?

Wednesday, November 12, 2008

Why Doesn't Anyone Comment on Your Blog?

Why Doesn't Anyone Comment on Your Blog? - Associations Now Magazine - Publications and Resources - ASAE & The Center for Association Leadership
If we had a nickel for all the association executives who lamented about the lack of comments on their association blog, we'd have... at least enough to share a nice lunch. Hey, a nickel's not what it used to be.

How I Use Twitter at Volume

How I Use Twitter at Volume

Twitter, for most people, is the chance to engage with like-minded people, or geographically similar people, or otherwise to align your interests along certain lines. Most people have a hundred, or a few hundred. Some folks feel the crush of too many tweets at around 300-1000 followers. Still others don’t follow back that many people, but consent to having several people read their tweets.

Sunday, November 9, 2008

Online Access of News and 24-Hour Availability Still Tops in Media Relations Practices Study

Online Access of News and 24-Hour Availability Still Tops in Media Relations Practices Study - MarketWatch:

Public relations practitioners who want insights regarding journalists' use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study conducted by Bulldog Reporter and TEKgroup International, Inc., indicates that journalists' usage of these technologies continues to be more extensive than believed by PR professionals. The 2008 Journalist Survey on Media Relations Practices Executive Summary is available on

By the way, I was surprised and somewhat disappointed at the number of blogs that reported the results of this survey without either citing the source, adding any info on how the survey was conducting, or at least linking back to the Web site where you can download the original report.

Friday, November 7, 2008

Newspapers that use Twitter

October: Newspapers that use Twitter graphic designr

Neat list of papers that use Twitter, those that are most active, those that are growing and shrinking.

AND, by paper, list of Twitter accounts for reporters.

Tuesday, November 4, 2008

Getting Started on Twitter: Great Roundup of Great Beginner’s Guides

Communitelligence - Blogs Article Management

Getting Started on Twitter: Great Roundup of Great Beginner’s Guides
With Twitter all over CNN, bubbling up in the news and welcoming an influx of new users and companies, it’s time to round up great beginner’s guides.

Five free ways to listen with social media

From Socialfish

Listening means finding the online social spaces where your audience is already communicating, monitoring the conversations that happen there, and gathering intelligence you can use to better understand your audience. Because social media is open and public by nature, listening is not only welcome -- it's expected.

Free Socialfish Webinar: Found Out Who's Talking About You

Monday, November 3, 2008

STM Social Media Survey

[Extracted from the September/October ScienceDirect Connect Newsletter from Elsevier]

STM Social Media Survey
Earlier this year 2collab conducted a survey of over 1,800 government and academic researchers to gauge social media's current and future impact on scientific research. Some of the key conclusions were:

. In five years, over 50% of respondents see social applications
playing a key role in shaping nearly all aspects of research workflow;

. over 25% currently use social applications (and see them as a major
influence in the future) for finding jobs;

. 23% believe social applications will have a 'major influence' on
grant application and funding within the next 5 years;

. the faculty of tomorrow (based on people aged 25-44, already
published 1-10 articles, in academic research positions) are already using social applications heavily and will continue to use them for professional networking, research collaboration and career development.

Friday, October 31, 2008

Thinking Through Twitter

Being Peter Kim: Thinking Through Twitter:
"tools help drive relevance by filtering noise. Here are the ones that I find most helpful"

Top-12 Nonprofit Facebook Applications

Top-12 Nonprofit Facebook Applications

The BL’ONG list of the top-12 nonprofit applications for Facebook you can find here is not exhaustive, but lets you see a little part of the opportunities of communication, fundraising and advocacy offered by the new media to the nonprofit organisations.
From Causes to Lazy People of the World Unite.

Thursday, October 30, 2008

Got Your Ears On? How to Listen to Your Audience Using Social Media

Got Your Ears On? How to Listen to Your Audience Using Social Media NTEN: The Nonprofit Technology Network:

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives.
Great article from Maddie Grant and Lindy Dryer of SocialFish, LLC

Also, check out their bibliography of links and resources to help you listen better.

The Facebook Marketing Toolbox

The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base - Inside CRM
If you're thinking of tapping into the Facebook crowd for some high-profile advertising, take a look at this list of 100 tools and tips that will help you maximize all of the applications and opportunities that Facebook has to offer.

Twitter Goes Mainstream

Twitter Goes Mainstream -

Twitter is starting to cross into the mainstream, as a wide range of people find interesting uses for the brief notes.

Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims' conditions. And dozens of major companies, like computer maker Dell Inc., use Twitter to share deals and product news with people who sign up for the service.

Wednesday, October 29, 2008

Nonprofit Communications » Blog Archive » What Type of Blog Should Your Nonprofit Write?

Nonprofit Communications » Blog Archive » What Type of Blog Should Your Nonprofit Write?

Kivi's Nonprofit Communications Blog describes six different marketing goals you might want to consider as you figure out what kind of blog to write.

Monday, October 27, 2008

US Army warns of Twitter danger

BBC - Newsbeat - Technology - US Army warns of Twitter danger

US intelligence agencies are worried that terrorists might start to use new communication technologies like the blogging site Twitter to plan and organise attacks.

I guess the telephone might qualify as well.

The Interconnected Social Media

From Click Z:

Friday, October 24, 2008

350+ Social Networking Sites

SOCIAL NETWORKING GOD: 350+ Social Networking Sites - Mashable

One of the main topics here at Mashable has always been social networking. In the past several years, some networks have thrived, some vanished, while hundreds of new ones appeared. It has become a huge area to follow, and this article illustrates this well: a collection of over 350 social networking sites, all of which were covered in one way or another here at Mashable. We hope to have created an extensive and useful resource for anyone interested in social networking. Enjoy.

Twitter, Flickr, Facebook Make Blogs Look So 2004

Twitter, Flickr, Facebook Make Blogs Look So 2004

Wired magazine essay by Paul Boutin, Oct. 20, 2008

Writing a weblog today isn't the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It's almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent
expressing yourself on Flickr, Facebook, or Twitter.

Tuesday, October 21, 2008

New 2008 Social Technographics data reveals rapid growth in adoption

New 2008 Social Technographics data reveals rapid growth in adoption

Forrester updates its Social Technographics Ladder (link to the old one)

... data gets old, especially in the rapidly changing social world. Time for an update. Today, we’ve released our 2008 data from around the world. Go ahead and play around with it, free, at our just-updated Social Technographics Profile tool page. We’ve got data from 11 countries around the world, by age and gender.

Monday, October 20, 2008

How Associations are Tapping Social Media

Great report from Debra Stratton of Angerosa Research Foundation and Stratton Publishing on what's going on in the "association-sphere" when it comes to social media.

"Social media and web 2.0 tools are changing the way associations communicate, and now, for the first time, associations have data and benchmarks to better understand how organizations are leveraging emerging Web 2.0 resources.
"Web 2.0: How Associations Are Tapping Social Media identifies key trends in this ever-evolving new media. It details associations’ Web 2.0 activities and how they are engaging their members and other target audiences."

Buy the full report when it becomes available.

Twitter Tools for Community and Communications Professionals

PR 2.0: Twitter Tools for Community and Communications Professionals

Of all of the social tools and services that are pervasive throughout our digital society, only a select few communities can boast the pseudo fanatical conviction that Twitter's users unanimously possess.
I created this snapshot guide to help you extend the reach and the efficacy of Twitter for your personal brand as well as the brand you represent.

Thursday, October 16, 2008

A List of Social Media Marketing Examples

Being Peter Kim: A List of Social Media Marketing Examples:

Examples of companies using and being used by social media marketing

Last update: 8 October 2008
Total brands: 239

Monday, October 13, 2008

Old Media Still Rules, But Not Alone

Old Media Still Rules, But Not Alone: Guilt by Association Blog

Nice case study from my colleague Frank Fortin at Massachusetts Medical Society.

The moral of the story is that all of the media works together. In any market – even a top 10 market like Boston – traditional media still matter. The fun conversations are around the new social media, because it’s new and changing all the time.

But the old media still command a big audience, and they are critical to how the conversation is framed. If the big daily in your town pillories you in the morning paper, you still have a problem, no matter how many bloggers are working in your space.

Social Media and Member Value

Good presentation recently given to the Maryland Society of Association Executive on creating member value with social media.

Tuesday, October 7, 2008

Non Profit - Web Strategy

Non Profit - Web Strategy by Jeremiah Owyang Social Media, Web Marketing

There’s something great about seeing social media being used to make real differences in people’s lives, beyond branding and business.

Monday, October 6, 2008

How old is the population of Facebook?

Techno//Marketer: How old is the population of Facebook?:

From an excellent e-book, The Face of Facebook, by Matt Dickman of Feishman-Hillard.

The 30+ segments have the first through fourth top spots. Overall the 40-50 segment is the most explosive of all. Growth in the 50+ segment was close to the 26-30 segment and surpassed all segments below 25.

Thursday, October 2, 2008

Enjoy "Tweet" Success with Micromedia

The Magazine Group: engage e-newsletter:

The applications are limitless! Here are just three:

  • The American Public Health Association uses Twitter to send health information, like this recent tweet: It's the first day of fall! Time for cooler weather, the Great Pumpkin and your flu shot!
  • On September 15th the Maryland Association of CPAs leveraged Twitter's immediate visibility to engage an audience rocked by financial turmoil with an irresistible tweet that linked back to its blog: New on CPA Success: Not everyone's a loser when Wall Street slides.
  • The Obama campaign uses Twitter effectively to keep in touch and rally support. Just three minutes after this recent tweet went out, supporters were already gathering and 're-tweeting' — forwarding the tweet to others: Obama Supporters NEEDED. 2:30 pm protest at Federal Reserve. Address - 59 Maiden Lane, Wall Street area. Please re-tweet.

How can Twitter boost reach and engagement in your own custom media strategy? Check out our new best practice guide

Maddie talks Twitter for associations

Principled Innovation TV: Maddie Grant talks Twitter for associations:

'Twitter is very useful for pushing out the contents of an association's blog, for example, or for informing people about a publication that has just come out...'

Great little 2.5-minute video.

What should be in your association's social media plan?

What should be in your association's social media plan? - Association Marketing Springboard:
A good social media plan will have many elements in common with a good marketing plan. But there are differences. For example, social media is never a campaign. And while your members are used to getting emails and brochures, they may not be ready for all the possibilities social media creates. For that matter, your boss and staff might not be ready either. So what's a girl to do?

Word of Mouth for Associations

Thanks For Playing: Word of Mouth for Associations
Call it viral marketing, call it social marketing, call it word of mouth, whatever you call it, this is a HUGE issue in association management.

Tuesday, September 30, 2008

Has Facebook Jumped the Shark as a Political Tool?

e.politics: online advocacy tools & tactics » Has Facebook Jumped the Shark as a Political Tool?

Elements of a Successful Political Facebook Strategy

Okay, if Facebook isn’t really a mass communications tool, how CAN advocacy groups and political campaigns use the site and others like it to help spread their messages and build support? First off, they need to work with rather than against a site’s basic structure, and in Facebook’s case, that means getting down to the one-on-one: give the supporters the tools, and if they’re motivated enough, they’ll do the job for you.

  • A basic social networking presence sure can’t hurt.
  • Build a cadre of supporters quickly.
  • Rely on your supporters, and make sure they have the tools to spread the word.
  • Get them on your list.
  • Integrate your communications

Best Practices for Facebook Fan Pages: User Types

Best Practices for Facebook Fan Pages: User Types

Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand as they would a friend or family member. This first of several posts will deal with understanding the Facebook fan page user types.

What, Why, and How of Facebook Pages

Beth's Blog: How Nonprofits Can Use Social Media: What, Why, and How of Facebook Pages: An Expertise Roundup from Mari Smith, Jesse Stay, Collin Douma, and Others
There has been some discussion in nonprofit forums, blogs, and listservs about the pros and cons of Facebook Pages versus Groups for nonprofits. So I tweeted Mari Smith who told me she had something in the works. Well, she just posted something and it rocks.

Thursday, September 25, 2008

Twitter for Timeliness

Twitter for Timeliness

'What are you doing?' Twitter asks. What an existential question! But from the company's roots as a slightly nosy oddity in 2006, users have responded in unexpected, and quite interesting, ways.

Twitter for Business Reading List

Twitter for Business Reading List - Pistachio

Lots of mainstream media attention to Twitter for Business

Tuesday, September 16, 2008

Top 10 Challenges Interactive Marketers Face

Top 10 Challenges Interactive Marketers Face : MarketingProfs Articles
When they are asked about top challenges, many marketers say things like 'social media' or 'search engine optimization' or 'integrating online and offline.' But I think the challenges are much more fundamental to the individual and the organization.

Tuesday, September 9, 2008

Social Networking - For What It's Worth

Social Networking - For What It's Worth: Stratton Publishing - Smart Publishing

Association publishing professionals flock to online communities that offer strategic content and lively discussion.

Social networks are fast becoming online hot spots for peer-to-peer career development and professional networking. Editors, production managers, Webmasters, ad sales reps, CEOs - professionals from all industries and levels are logging on and learning up.

Monday, September 8, 2008

Are Your Members Ready for Social Technologies? Maybe More Than You Think!

Are Your Members Ready for Social Technologies? Maybe More Than You Think! « Guilt by Association Blog:

My colleague Frank Fortin from the Massachusetts Medical Society published some very interesting findings. A quick and worthwhile read.

This was mind blowing! This survey obliterated most preconceptions we had of a technophobic, conservative membership. Our members use the social media tools at least as frequently as the general public. While these percentages are relatively small in an absolute sense, they have been robust enough to fuel the worldwide social technology engine today.

Tuesday, September 2, 2008

Report: Podcasting Continues Slow Growth

Report: Podcasting Continues Slow Growth - ClickZ:
The dividing line in podcast consumption falls at the age of 50. All those under 65 were equally as likely to download podcasts as younger age groups in 2006. Now those 50 and older who have downloaded (13 percent) or download and listen to podcasts regularly (1 percent) are a much smaller contingent than those under 50.

Monday, September 1, 2008

Thursday, August 28, 2008

Media Relations – The New World According to Brian Solis

Media Relations – The New World According to Brian Solis (from the ASAE Annual Meeting) « Guilt by Association
Brian Solis, one of the superstars in social media strategy, spoke at the ASAE Annual Meeting in San Diego last week. He talked about how public relations professionals can still influence opinion and behavior even though mainstream media is in its death throes.

Social Networking & Associations Survey Results

Survey Conducted by Association Global Services, Inc

Social and professional networks are having a dramatic impact on trade and professional associations. At the same time, many for-profit companies are trying to emulate associations' traditional ability to build communities and are creating “social networks” for customers and staff.

In July 2008, Association Global Services conducted a survey of associations to determine how they are approaching this fast evolving trend. The survey was completed by 179 association executives who were informed and invited to participate by email, Linkedin, Facebook and word of mouth. Within 48 hours of distributing the survey over 150 associations had responded. The following report highlights the results.

Tuesday, August 26, 2008

How Blogs and Social Media are Changing Public Relations and the Way it is Practiced

Public Relations Journal Vol. 2, No. 2, Spring 2008

This article reports on a three-year-long international survey of public relations practitioners examining the impact blogs and other social media are having on public relations practice. Findings show these new media are dramatically changing public relations. Results indicate blogs and social media have enhanced what happens in public relations and that social media and traditional mainstream media complement each other. The study also finds the emergence of blogs and social media have changed the way their organizations communicate, especially to external audiences.

Findings suggest social media complement traditional news media, and that blogs and social media influence coverage in traditional news media. The study reports blogs and social media have made communications more instantaneous by encouraging organizations to respond more quickly to criticism.

Monday, August 25, 2008

Facebook Group Organization Examples

Facebook Group Organization Examples « Social Media University, Global (SMUG)

In my last post, on Facebook Groups for Organizations, I mentioned that there are three types of free groups in Facebook. An organization may have use for all three types, depending on what it is trying to accomplish. I thought it would be helpful to list some examples of the groups organizations have formed.

Why Organizations Should Join Facebook Group Land Rush

Why Organizations Should Join Facebook Group Land Rush « Social Media University, Global (SMUG):

Organizations of all types, whether nonprofit or not-for-profit associations or for-profit corporations (hereafter all just called “organizations”), should establish groups in Facebook right now. Jeremiah Owyang has described this as the equivalent of the domain name land rush for Facebook group formation.

Setting up an Organization's Facebook Page

Facebook Lee Aase's Notes

Fan page? Organization page? Lee gives you some great tips.

See also:

Thursday, August 21, 2008

Get past the social media hype

Get past the social media hype, from 1to1 media

Good Web site on strategy and tactics on blogs, wikis, communities, and more

Forget the cool factor. Social media is all about collaborating with customers to build valuable relationships. Here's all you need to create your social media strategy.

Saturday, August 16, 2008

Association Social Technologies Survey Report

Executive Summary

A real good look at where associations of all sizes and types are today in use of social technologies, from Ben Martin, Lindy Dreyer, Jeff De Cagna.

How many associations have adopted social technologies?
Social technologies are still in a stage of infancy in the association community. Although awareness of social technologies is widespread, only a small minority of associations are actively deploying them. About one-half of associations are actively monitoring or commenting in the blogosphere, while only a quarter author their own blogs. One-third of associations have rolled out social networking initiatives, while just 14% are using a wiki.

Why are associations using social technologies?
Connecting members with one another appears to be the primary motivation for associations using social technologies. Of all the reasons for using social networking and blogs, a desire to increase engagement is chief among them. Associations deploying wikis respond that facilitating collaboration is their most important goal.

Who within the association heads up social technology efforts?
Our analysis reveals that marketing and communications staffs are most likely to be responsible for the deployment of social technologies. An examination of "other" responses, however, reveals that responsibility for social technology initiatives is widely distributed in many associations. We find a surprisingly high level of volunteer involvement in social media efforts, including the statistic that members are the most likely to contribute to association blogs, ahead of communications staff and the chief staff executive.

Friday, August 15, 2008

Organizing a Blog Post

eXtra For Every Publisher » Blog Archive » Organizing a Blog Post:
So many people have a hard time hashing out blog posts in a consistent and efficient manner, and so I wanted to take a minute to talk a bit more about my own system which I have found can decrease the time between starting a post and publishing it.

Top five association blogs

Certified Association Executive: Top five association blogs:

Ever wondered what the top five association blogs are? Wonder no more! According to Technorati, as of August 2, they are:

All of these folks are definitely worth keeping up with. Hear them speak if you can. Follow them on Twitter. They're all in the sidebar of this blog.

Guidelines For Brands Using Twitter

Logic+Emotion: Guidelines For Brands Using Twitter:

If you are a brand manager, agency or even employee and you are considering diving into Twitter, here's a few things you might want to consider:

22 Reasons to Use Twitter for Business and Pleasure

22 Reasons to Use Twitter for Business and Pleasure
Here are 22 reasons I use Twitter, followed by my best advice (for the time being). I know there are a couple of Twitter experts or eTwits (Andy Kaufman) out there who have great advice and tips for using Twitter. So please share and let us know your favorite Twitter apps as well!

Thursday, July 24, 2008

Like Its Users, The New Facebook Is All Grown Up

Like Its Users, The New Facebook Is All Grown Up

Written by Sarah Perez / July 21, 2008 12:36 PM / 10 Comments

Yesterday, we told you that Facebook would be launching its new design today and briefly highlighted the coming changes. Today we've received the official word from the Facebook team that the new profile is indeed live. According to the company, access to the new design will be limited at first as it gradually becomes available to all of their more than 80 million users over the coming days. What's most interesting about the new Facebook design, though, is not just the change in the aesthesis. Instead, the new look reflects the changing needs of their core user base.

Facebook Facelift Targets Aging Users and New Competitors

Facebook Facelift Targets Aging Users and New Competitors

Published: July 21, 2008

Facebook rolled out a major redesign of its social networking site late Sunday that features a cleaner interface that links feed technology with user forums. Company officials said the updated site will give users more control and ownership over their profiles.

Friday, July 18, 2008

5 Twitter Tactics for Building a Stellar Brand

5 Twitter Tactics for Building a Stellar Brand

From Andy Beal, via Mashable

How can you use services such as Twitter to build your reputation? The service is still relatively confined to early adopters, but is already showing great promise as a tool for building your brand.

Assuming that you’ve already matched your Twitter username to your personal or company brand, here are some suggestions for using Twitter to build your online reputation:

Thursday, July 17, 2008

50 Ways Marketers Can use Social Media to Improve Their Marketing

50 Ways Marketers Can use Social Media to Improve Their Marketing

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along.

Read down through the comments on this great list from chrisbrogan. They have almost as many suggestions and lots of humorous posts.

Future doctors share too much on Facebook, UF researchers say

ResourceShelf » Blog Archive » Future doctors share too much on Facebook, UF researchers say
Not really for associations, but certainly applies to a big chunk of our membership and their use of social media.

Would it bother you to know that your physician smokes cigars and likes to do “keg stands”? That your gynecologist was a member of a group called “I Hate Medical School”? That your urologist is a fan of “The Texas Chainsaw Massacre”?

That is exactly the sort of information many people share on social networking sites such as Facebook and MySpace. According to a new University of Florida study, many medical students are sharing far too much.

Sunday, July 13, 2008

Tuesday, July 8, 2008

What Social Media Does Best by Chris Brogan

What Social Media Does Best
If you’re still looking for the best ways to explain to senior management or your team or your coworkers or your spouse what it is that social media does, why it’s different than the old way people used to use computers and the web, why people are giving two hoots about it, here are some thoughts to start out the conversation. I look at this mostly from a business perspective, but I suspect you’ll find these apply to nonprofits and other organizations as well. Further, as I’m fond of saying, social media isn’t relegated to the marketing and PR teams. It’s a bunch of tools that can be used throughout businesses, in different forms. Think on this.

Great list of the advantages of blogs, wikis, podcasts, social networks, bookmarking, etc... Why you use each one to achieve a different business objective.

Monday, July 7, 2008

The new Association Social Media Wiki!

Principled Innovation LLC » The new Association Social Media Wiki!
After a long absence, I am incredibly pleased to announce that the Association Social Media Wiki makes a glorious and long-awaited return today, and in a new and vastly improved form! Over the last few months, I have received many direct and indirect inquiries about why the wiki has been down, and I have had to explain over and over again that it was because my previous wiki hosting company was absurdly incompetent, and not because I had removed it from the Web.

"Real-Time Subscription Service" - An RSS Primer For You

Diary of a reluctant blogger ;): "Real-Time Subscription Service" - An RSS Primer For You
RSS is one of the the keys that open the door to the world of web 2.0, and if somehow it was as easy to explain as some of the other social technologies, that might change a great deal in terms of helping organizations get their feet wet in the social space. RSS is the bridge between the push and the pull, between your email inbox and the flow of information "out there."

How to Live Blog a Conference

How to Live Blog a Conference

From Mashable

Live blogging allows those that aren’t at the event to participate remotely, and it also helps facilitate a conversation among attendees by giving them access to content they might have missed as well as a place where they can discuss it.

If you’ve never actually live blogged before, then it might sound cumbersome or even distracting. In fact, live blogging provides a ton of value to your blogging community and allows you to affirm your commitment to fostering conversations in your industry. It’s also a fantastic opportunity to experiment with some new techniques.

To help expand your live blogging prowess, we pulled together some top tips to get you started.

Sunday, July 6, 2008

Four Steps to Writing Search-Engine-Optimized Press Releases

From MarketingProfs

According to the 2006 Middleburg/Ross Survey of Media Professionals, 92% of journalists go online to find story ideas, with 73% specifically researching press releases.

With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is a prime source of consistently updated information for busy journalists.

So how can your organization capitalize on that fact?

Optimizing the press releases and other documents created by your PR department or agency for search engines—and correctly posting them on your Web site—is one key to generating more publicity.

Friday, July 4, 2008

10 Ways Nonprofits Can Use Blogs

Good examples of each of these:

1. To report back from an event or conference

2. To involve staff and take advantage of their knowledge

3. To involve volunteers and document their work

4. To provide resources and information to constituents

5. To provide resources and information from constituents

6. To give constituents a place to voice their opinion

7. To give constituents support

8. To create the media coverage constituents want

9. To give constituents the power and tools to create change

10. To reach potential donors

Thursday, July 3, 2008

How Associations Can Use Facebook

Diary of a reluctant blogger ;): How Associations can use Facebook

Lots of good stuff here. Be sure to follow the "Ben beat me to it" link. (OK - I'll put it here.)

To tweet or not to tweet: How and when to use Twitter in PR efforts

PR Tactics and The Strategist Online

To tweet or not to tweet: How and when to use Twitter in PR efforts

For PR practitioners, it’s important to understand what Twitter is and think about whether it’s a fit for a brand’s marketing strategy. Used effectively, Twitter is another word-of-mouth marketing tool that engages users in open communication.


From a media relations standpoint, Twitter is a way PR practitioners can engage with the increasing number of journalists participating.


In the consumer-driven marketing landscape in which we now operate, Twitter is yet another way for organizations to converse openly with their audience.

Tuesday, July 1, 2008

Social Network Users vs. Age

Rapleaf Business: Press - Rapleaf Study of Social Network Users vs. Age

Social media is still dominated by 14-24 year olds.

Rapleaf conducted a study on 49.3 million people in our database (aged 14-74), looking at social graph information across social networks such as Myspace, Facebook, LinkedIn, and Flickr. The following are some of the highlights of the information extracted:

  • 120 million social network profiles (total) were found, with each person averaging 2-3 social networks - Women and the 14-24 year old demographic are more likely to use Myspace and Facebook than other demographics (the 14-24 year old demographic represents 65.5% and 66.25% of total users respectively)
  • Men and the 25-34 year old demographic are more likely to use LinkedIn and Flickr than other demographics (the 25-34 year old demographic represents 51.0% and 38.1% of total users respectively)

    Despite increased presence of older demographics on social networks, the study reveals that younger people still continue to dominate social media space.

The Pocket-sized Guide to Blogging

The Pocket-sized Guide to Blogging
by Skellie
The purpose of this post is to lay out the key principles of successful blogging in one place. The details of each point aren’t here — that’s where your own knowledge comes in — but I think it should be helpful in terms of reminding us about the skills and habits that are most important to what we do.

Friday, June 27, 2008

How nonprofits are (and aren't) using Web 2.0

Ragan Communications' Michael Sebastian reports on how nonprofit organizations can benefit from the use of social media. Watch this short (4") from Ragan.Com on how nonprofits can most easily and effectively make the most of social media:

Wednesday, June 25, 2008

How to launch a successful blogger-outreach program in one day

How to launch a successful blogger-outreach program in one day - The Viral Garden

For any company that is looking to leverage the blogosphere in its marketing communications efforts, here's all you need to do.

Tuesday, June 24, 2008

FACT: Using social media will help you attract Millennials.

Diary of a reluctant blogger ;): FACT: Using social media will help you attract Millennials.

Instead of a dry brochure with lots of words, post a video! Something with moving pictures. Show us how we can benefit by meeting others like us. Post your event on Facebook! We have short attention spans. Jazz it up!

Social Networking's Moment of Truth

Social Networking's Moment of Truth

From 1 to 1 Media

Podcast: Mila D'Antonio, managing editor of 1to1 Magazine, speaks to Denis Pombriant, managing principle at Beagle Research, about how active participation, not sheer volume, determines the real value in social networks.

Monday, June 23, 2008

How do I use Twitter for Business?

How do I use Twitter for Business? 299 Steps to Website Heaven

Most recently, businesses have grasped the potential marketing significance of Twitter as a valuable promotional tool. Here are our Top Ten Tips on using Twitter for business applications:

The Hierarchy of Social Marketing

Duct Tape Marketing Blog > The Hierarchy of Social Marketing

One of the things that small business marketers struggle with around the entire topic of social marketing is trying to jump into the new new thing without enough analysis of what they should focus on. I happen to think this is an important, evolving and essential area of marketing for small businesses, but there’s a hierarchy to it. In other words, there is a logical progression of utilization that comes about.

How to Set Up a Non-Profit Facebook Page

Wild Apricot Blog : How to Set Up a Non-Profit Facebook Page

New features and other enhancements have been added to Facebook since Wild Apricot's Beginner's Guide to Facebook for Non-Profits, and nonprofits are learning more about making the best use of the popular social networking site. We've talked about setting up a Facebook account and Profile, and a bit about Groups. Let's take a quick look now at Facebook Pages for nonprofits.

Friday, June 20, 2008

Glad You Could Make It!

Glad You Could Make It!
It's time to techno-socialize. All these new forms of media and user-generated content are increasingly available to consumers, and they're not going away anytime soon. Join the party.

Monday, June 16, 2008

Scoopville: Social Media in Plain English and a Cool Video

Thanks to the cool folks at Commoncraft for pujtting together this cool video that explains, quite simply, all about social media and why it works.

This video focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say.

Friday, June 13, 2008

Your Social Media Strategy Starts with Monitoring

Your Social Media Strategy Starts with Monitoring Marketing Profs Daily Fix Blog

Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company.

Thursday, June 12, 2008

The Essential Guide to Social Media

The Essential Guide to Social Media:
The Essential Guide to Social Media is a 'quick start' overview of how to listen and participate in social media marketing.

Tuesday, June 10, 2008

A Primer on Social Media Marketing Components and Tactics

A Primer on Social Media Marketing Components and Tactics - ClickZ

Marketing your site with social media is much more than optimization. Social media marketing (SMM) is an entire channel that allows marketers to build communities of "friends" and then socialize with those friends in their chosen online environments. It's about leveraging a whole new platform and environment to galvanize and communicate with your customers (and potential customers) and to let them communicate with you.

Let's take a look at seven SMM components and tactics you should consider.

Thursday, June 5, 2008

The Guide to Success in Social Media

The Guide to Success in Social Media - Covering All That's Social On the Web
To every single person that asks me: “How do I promote my business via social media?” I end up giving the same response 9 times out of 10. In my own opinion the best way to promote your business online is through the creation of a blog and integration of a video show. Here are the steps that you need to take to get set up.

Social Media Tools Don't Matter

Paul Gillin's Social Media Report:Tools Don't Matter - iContact Community

Stop and consider the problem or opportunity you’re trying to address. Here are a few possible business objectives, with the best tool options listed in parentheses.

  • Build customer community (blog, video, social network, private community, virtual world)
  • Counter negative publicity (blog, podcast, video, customer reviews)
  • Crisis management (blog, video, social network, virtual world)
  • Customer conversation (blog, social network, private community, virtual world)
  • Generate website traffic (blog, video, customer reviews)

Wednesday, June 4, 2008

iConcur | 720 Strategies

iConcur 720 Strategies:

iConcur is an exciting new way to gather petition signatures for your issue on the world's fastest growing social networking site: Facebook. And for a limited time, organizations can sponsor petitions for free.

Thursday, May 29, 2008

Free File Sharing Site: Senduit

Free File Sharing Site: Senduit

See Lee Aase's blog about Senduit, a free file sharing utility for files too large to email but less than 100 mb.

Tuesday, May 27, 2008

Three Factors to Consider Before You Jump on the Social Media Bandwagon

Three Factors to Consider Before You Jump on the Social Media Bandwagon by MarketingProfs

If you're like most B2B marketers, you're probably wondering whether you need to jump on the social media bandwagon. You're likely getting asked whether your company should start a blog, open a Facebook account, or be on YouTube.

Every day there's a new hot site, a new viral marketing success (or horror) story, or a new technology to learn about. There's a lot to keep up with, and it's continually evolving.

So how do you decide what to do?

Who Participates And What People Are Doing Online

From Business Week magazine:

12 Ways to Use Facebook Professionally

Web Worker Daily » Archive 12 Ways to Use Facebook Professionally «

Let’s look at 12 ways Facebook can benefit the web worker, particularly those who are home-based. The more connected you are to your co-workers and clients without being intrusive, the better your working relationship.

Sunday, May 25, 2008

MySpace, Facebook and Other Social Networking Sites: Hot Today, Gone Tomorrow?

MySpace, Facebook and Other Social Networking Sites: Hot Today, Gone Tomorrow?
Popular social networking sites, including MySpace and Facebook, are changing the human fabric of the Internet and have the potential to pay off big for investors, but -- given their youthful user base -- they are unusually vulnerable to the next 'new new' thing. As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Wharton faculty and Internet analysts.

Friday, May 23, 2008

Podcasting is Easier Than You Think

Podcasting is Easier Than You Think

Just as the Internet can make "mom-and-pop" businesses look as formidable as Google and IBM, podcasting enables you to rival broadcasting giants like CNN or the BBC. It puts your voice to work for you and gives your venture a personality and portability.

Wednesday, May 14, 2008

Six Steps to Social Media Success

Six Steps to Social Media Success

From Katya's Non-Profit Marketing Blog

Technology is cool. It can be incredibly effective way to promote your cause. But hard wires don’t necessarily create human bonds. Your social media strategy can’t simply be a toolset – it needs to be a conduit to living beings. “Java” doesn’t inspire people unless you’re talking about the kind you get from Starbucks. Technology doesn’t compel people. People do.

Tuesday, May 13, 2008

Twitter 110: Tools to Automate Cross-Platform Status Updates

Twitter 110

Here are some great tools that enable you to automatically use one of your social media tools to update others. They save you double-entry of the same information, and also help ensure that your profiles don’t go stale.

Wednesday, May 7, 2008

5 Tips to Grow Your Twitter Presence

5 Tips to Grow Your Twitter Presence

Since starting to use Twitter more regularly I’ve been asked by quite a few readers for tips on how to grow the numbers of Twitter Followers. Today I’m going to give a few tips on how I’ve grown my own Twitter Follower numbers up over 5500 in the last few months:

Friday, May 2, 2008

Twitter: A Case Study on Social Media Relations

Twitter: A Case Study on Social Media Relations at Emergence Media

Twitter - the mobile-based microblogging service - has become the new darling among social media marketers and internet geeks since the SXSW conference in 2007. Lacking any kind of monetization model, Twitter seems a trendy but not sustainable company, like PointCast in the 1990s.

Maybe Twitter wont be around to see 2010, yet many major brands have moved in to communicate with consumers and the world via Twitter: H&R Block (Finance), 10 Downing Street (The UK equivalent of US “White House”), Zappos (Online Retailer) and countless others like BBC News to Yahoo’s Marketing Team and to the New York LaGuardia airport.

Is this wasted energy by the PR/Marketing offices of H&R Block or even US Democratic presidential candidate Barack Obama’s social media team?

Sunday, April 27, 2008

Blogs vs Social Networks « 3008

Blogs vs Social Networks « 3008

How do next-gen consumers relate to content on blogs and social networks, and what does it mean for marketers?

Thursday, April 24, 2008

Facebook Unveils Chat Feature

Facebook Chat is now out of beta! It will be very interesting to see how this effects existing IM services. See the Facebook Chat FAQ if you have questions/problems viewing the chat feature.

Here are a few blogs discussing this feature that I found very helpful:

Facebook Chat Will Enhance Business Utility

Facebook Chat Launches -- Tour and First Impressions

Wednesday, April 23, 2008

Giving Your Company a Voice

Giving Your Company a Voice

Podcasting is often seen as something political junkies and people who love to rant do in their spare time, but the business value of broadcasting audio via the Internet can be as important to building customer relationships as using any other social media tool.

Tuesday, April 22, 2008

Nielsen’s Top Ten Social Networks; Where’s Bebo?

Nielsen’s Top Ten Social Networks; Where’s Bebo?

Here’s a peek at unique visitors to the top ten social networking sites in the US, and the percent change since last year:

Monday, April 21, 2008

12 Ways To Improve Your Twitter Experience*

The Toad Stool: 12 Ways To Improve Your Twitter Experience*

... white people should studiously avoid tweeting words like “Peeps!” “Yo!” “Da Boyz!” and other misguided attempts at urban Black slang. Remember how your dad sounded when he said “awesome!” Exactly.

Sunday, April 20, 2008

Duncan Wardle Media Relations 2008 Presentation -- Communication Revolution 2.0 -> 3.0

Lee Aase gives a good summary of the Duncan Wardle presentation on the communication revolution. Mr. Wardle is the VP of Global PR for Disney Parks.

Implications for PR professionals:
  • Need a Two-Way Dialog.
  • Ability to screen out brands.
  • Enhance Traditional News Media Outreach.
  • Enabling Word of Mouth. Online communities are here to stay.
Take-away quote:

"This was a very interesting presentation. If big brands like Disney are realizing they need to cede control of their messages (or better yet, realize they never had control), it should be a sign to others that they need to embrace user-generated content, too."

Friday, April 18, 2008

How to Podcast

How to Podcast

If you're looking for tutorials on how to create a podcast then you've come to the right place.

Is Nirvana on the Launch Pad?

Some Key Inquiries About Using Web 2.0 Tools in the Association Environment
Association Trends (03/12/08)
Carey, Stephen C.

Dr. Stephen Carey, president of Association Management & Marketing Resources, says associations are gravitating toward Social Media and Web 2.0 tools to deliver information to members. However, he notes that a major concern with such technology is that anyone can create a blog, distribute opinionated information as fact, and position themselves as experts on a particular topic without ever working for an association. In response, Carey says association leaders need to ask several questions before embracing Social Media and Web 2.0.

They must think about how to distinguish truth from fiction with regard to blog
content and whether a committee should be established to organize and sanction content. Additionally, associations should consider which parties should be responsible for determining credible information, whether associations should
bundle content for members, and whether members will have the time to read blogs
and other social media without feeling overwhelmed by all the information. Finally, Carey says it is important for associations to determine how Web 2.0 tools can be used to boost an organization's "tangible value equation."

How Associations Can Market Themselves Online

Taking Your Message to the Web: How Associations Can Market Themselves Online

Information, Inc., Bottom Line Briefing
In trying to market through the Web, associations need to recognize that the ways that people use the Web are changing, and that their online strategies must change as well. Perhaps the most important concept is that of engagement: associations market themselves as a community built around the industry they represent – why shouldn’t that mission extend into their Web strategy?

Thursday, April 17, 2008

What is an Utterz?

Mobile post sent by stlevine using Utterz. Replies. mp3
I can think of lots of uses for this.

Wednesday, April 16, 2008

Facebook and LinkedIn in Media Relations

Facebook and LinkedIn in Media Relations « Social Media University, Global (SMUG)

This morning I have the pleasure of presenting at the Bulldog Reporter Media Relations Summit 2008 in San Francisco. My co-presenters are Chuck Hester from iContact and Valerie Jennings from Jennings PR. Chuck will be focusing on LinkedIn (here’s his profile, and mine), while I will do the Facebook portion (please feel free to “friend me.”) Valerie will wrap it all up.

Are you guilty of PR malpractice?

Online PR technology trends Sally Falkow The Leading Edge » Blog Archive » Are you guilty of PR malpractice?

For communications professionals, being unfamiliar with social media tools borders on malpractice writes Lee Aase, manager for Syndications and Social Media at the Mayo Clinic.

4 Principles Of Persuasive Social Media Marketing

4 Principles Of Persuasive Social Media Marketing Insight Buzz

Having spent a lot of time recently behind the glass at focus groups, I had a chance to pick up a recent copy of the Qualitative Research Consultants Association magazine, Views.

In it was a very insightful interview of Dr. Robert Cialdini by Sharon Livingston of the Livingston Group for Marketing.

Dr. Cialdini is a professor of Psychology at Arizona State University and is president of Influence at Work.

In the interview, he mentions several Principles of Persuasion that he developed by studying how different companies and organizations approach influencing their consumers or members.

Of these principles, I found four that led me to direct corollaries or implications across different aspects of Social Media Marketing.

Podcasting 104: Adding ID3 Tags to Your Audio Files

Podcasting 104: Adding ID3 Tags to Your Audio Files « Social Media University, Global (SMUG)


  • Download iTunes if you don’t already have it
  • Import the audio file you created in Podcasting 103
  • Modify the ID3 tags to fit your podcast description

Monday, April 14, 2008

Social Networking for Doctors

Dr. Subrahmanyam Karuturi: Social Networking for Doctors

In this post, I collected all Social Networking websites related to Doctors and not general purpose social networking websites like Myspace etc.,

Don’t kill the press releases, just change the messenge(r)

Don’t kill the press releases, just change the messenge(r) « The Community PlayBook: Intuit’s Online Communities and more

I am preparing for webinar that I will do next week on how PR professionals should think about Web 2.0. Here are some basic ideas / suggestions they should think about

Using YouTube to Promote Your Cause

Wild Apricot Blog : NonProfits on Video: Using YouTube to Promote Your Cause

Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia broadcasting into the hands of organizations that could never afford to buy television air time.

Friday, April 11, 2008

How to Get Customer Service via Twitter

How to Get Customer Service via Twitter - ReadWriteWeb

But what we wanted to find out is which companies are using Twitter for customer service? And how can you get a company's attention via Twitter?

Monday, April 7, 2008

Thursday, April 3, 2008

Podcasting 102: Becoming a Podcaster

Podcasting 102: Becoming a Podcaster « Social Media University, Global (SMUG)

The great news is that for a couple hundred dollars you can get equipment and hosting services that will enable you to produce and distribute a high-quality podcast for your business or academic, non-profit or not-for-profit organization. You can do something that will reflect well on your organization and that will enable you to communicate with and engage your key stakeholders, employees, customers or prospects.

Tuesday, April 1, 2008

20 Valuable Web 2.0 Tools for Business

DigitalNow Blog: 20 Valuable Web 2.0 Tools for Business

Twitter and Digg in your vocabulary? If you’re interested in capturing the power of Web 2.0, they should be. Below is an overview of some popular – and valuable – Web 2.0 tools and a brief description of how they can help you communicate, distribute, and organize information.

Keep in touch with colleagues and friends, and more with these tools.
MySpace: “A place for friends.” Social networking, photo and video sharing. Appeals to a younger demographic (under 40).
Facebook: Social networking with movement toward business networking. Appeals to a slightly older demographic than MySpace.
Ning: Connect with other professionals
Blog: A blog (short for weblog) is an online journal that is frequently updated and intended for general public consumption.
Meebo: Instant Messaging tool.
LinkedIn: Business networking tool. Can also be used to establish groups (online communities).
Twitter: Let people know where you are and what you’re up to in 140 characaters or less. Good way to reach people on mobile
Utterz : Instant blogging with your mobile phone. Get messages out to key contacts instantly.

These tools make it easy to share information from anywhere.
Flickr: This image distribution tool is a great way to share new image collections. You can create image sets with metadata, as well as take advantage of the many plugins available for Flickr users.
YouTube: Distribution and sharing of video.
Second Life: Virtual world.
Wikipedia: Collaborative authoring to maintain and create a free online encyclopedia.
PBWiki: Personal wiki platform.
SlideShare: Share PowerPoint and other presentations publicly or privately.
Digg: Collaborative tagging.
StumbleUpon: Discovers web sites based on your interests, learns what you like and brings you more.

Keep all of your information handy and accessible with these tools. Keep track of all of your Internet favorites on this Web based tool, accessible from any computer.
Pageflakes: Create your own personal home page in seconds.
Connotea: Find, save, and share references
Backpack: Organize info and share (To-dos, announcements, files, calendar)

Ladies and Gentleman, The Conversation Has Left The Building

PR 2.0

We live in the era of Social Media, which represents the socialization of content and conversations as well as the creation of communities around thoughts and ideas. People are the hubs of information and we’re witnessing the creation of mini-societies that expand, contract, and connect online and offline. This new paradigm for discovering, distributing and forging relationships based on thought leadership is inspiring and defining significant social and technological progression as well as conversational frameworks.

Social Media 106: Introduction to Podcasting

Social Media 106: Introduction to Podcasting « Social Media University, Global (SMUG)

You’ve probably heard of podcasting, but maybe you don’t know why it’s important or what you can do with it.

Monday, March 31, 2008

How to Write Kickass Twitter Posts

B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.: How to Write Kickass Twitter Posts

Some people consistently write Twitter posts that inform, break news, engage, or raise thoughtful questions.

Others tell us what they’re having for lunch or when they’re going to work out. Or what cute thing their cat is doing now. Yawn.

The Beauty, Secrets and Utility of Twitter for Business

B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.: The Beauty, Secrets and Utility of Twitter for Business

Lots of people laugh at Twitter, call it a waste of time and worse, and, that's just fine with me. While they're laughing, I'm learning, listening, meeting, and enjoying a global view of an endless flow of creative thought - 140 characters at a time.

Is Facebook for Business Really Coming?

Is Facebook for Business Really Coming? - ReadWriteWeb

Does social media expose associations to too much anti-trust liability?

DigitalNow Blog: Everyone (including me) wants to be a lawyer: Does social media expose associations to too much anti-trust liability?

One of the most common objections association executives and volunteer leaders raise when considering a social media strategy is that the medium exposes the organization to an uncomfortably high level of risk. They fear that users of their social media sites will raise anti-trust or other issues. That the courts have continued to rule in favor of Craigslist should give associations some comfort in this area.

Three ways associations can use Twitter

Diary of a reluctant blogger ;): Three ways associations can use Twitter

I posted the question "Any associations using Twitter? Let me know" on Twitter and got these three within a couple of minutes.

Acronym: Quick clicks: All atwitter

Acronym: Quick clicks: All atwitter

The association blogging community is debating the usefulness (or lack thereof) of Twitter.

Friday, March 28, 2008

DigitalNow Blog: The Role of Evolving Technologies: APQC white paper

The Role of Evolving Technologies: APQC white paper
The early innovators who have taken the initiatives with blogs and wikis are establishing followings. Groups are beginning to evolve just as organic (member driven) communities evolved a few years ago. The viral nature of social networking is providing a complementary mechanism to advance connectivity. Having structure and flexibility in tools is making it easier to publish content. The key is providing organization, flexibility, and control.

25 Paths to an Insanely Popular Blog

25 Paths to an Insanely Popular Blog

Wow! 25 situations and directions on how to do it.
We need to figure out what works for TMA and hop on it.

New Media, New Influencers and Implications for the Public Relations Profession

Institute for Public Relations - New Media, New Influencers and Implications for the Public Relations Profession

New report from Paul Gillin.

Public relations professionals today are confronted with an astounding array of new communications channels. Internet-based social media tools like blogs, podcasts, online video and social networks are giving voice to the opinions of millions of consumers. While mainstream media continues to play a vital role in the dissemination of information, even these traditional channels are increasingly being influenced by online conversations. The "new influencers" are beginning to tear at the fabric of corporate communications and marketing as they have existed for 100 years, giving rise to a new style characterized by conversation and community.

PubMed applications for Facebook

Facebook now has two applications for searching PubMed, Pubface and PubMed Search. You can add these application to your profile for quick searching and citation sharing within Facebook. However, log into the TMA E-resources for full-text options.

Also, see David Rothman's post on PubPals. It's a script that inserts buttons in PubMed abstracts next to each author’s name to let the user link to the author's profile in Facebook or LinkedIn.


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