Monday, March 31, 2008

How to Write Kickass Twitter Posts


B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.: How to Write Kickass Twitter Posts

Some people consistently write Twitter posts that inform, break news, engage, or raise thoughtful questions.

Others tell us what they’re having for lunch or when they’re going to work out. Or what cute thing their cat is doing now. Yawn.

The Beauty, Secrets and Utility of Twitter for Business

B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.: The Beauty, Secrets and Utility of Twitter for Business

Lots of people laugh at Twitter, call it a waste of time and worse, and, that's just fine with me. While they're laughing, I'm learning, listening, meeting, and enjoying a global view of an endless flow of creative thought - 140 characters at a time.

Is Facebook for Business Really Coming?

Is Facebook for Business Really Coming? - ReadWriteWeb

Does social media expose associations to too much anti-trust liability?

DigitalNow Blog: Everyone (including me) wants to be a lawyer: Does social media expose associations to too much anti-trust liability?

One of the most common objections association executives and volunteer leaders raise when considering a social media strategy is that the medium exposes the organization to an uncomfortably high level of risk. They fear that users of their social media sites will raise anti-trust or other issues. That the courts have continued to rule in favor of Craigslist should give associations some comfort in this area.

Three ways associations can use Twitter

Diary of a reluctant blogger ;): Three ways associations can use Twitter

I posted the question "Any associations using Twitter? Let me know" on Twitter and got these three within a couple of minutes.

Acronym: Quick clicks: All atwitter

Acronym: Quick clicks: All atwitter

The association blogging community is debating the usefulness (or lack thereof) of Twitter.

Friday, March 28, 2008

DigitalNow Blog: The Role of Evolving Technologies: APQC white paper

The Role of Evolving Technologies: APQC white paper
The early innovators who have taken the initiatives with blogs and wikis are establishing followings. Groups are beginning to evolve just as organic (member driven) communities evolved a few years ago. The viral nature of social networking is providing a complementary mechanism to advance connectivity. Having structure and flexibility in tools is making it easier to publish content. The key is providing organization, flexibility, and control.

25 Paths to an Insanely Popular Blog



25 Paths to an Insanely Popular Blog

Wow! 25 situations and directions on how to do it.
We need to figure out what works for TMA and hop on it.

New Media, New Influencers and Implications for the Public Relations Profession

Institute for Public Relations - New Media, New Influencers and Implications for the Public Relations Profession

New report from Paul Gillin.

Public relations professionals today are confronted with an astounding array of new communications channels. Internet-based social media tools like blogs, podcasts, online video and social networks are giving voice to the opinions of millions of consumers. While mainstream media continues to play a vital role in the dissemination of information, even these traditional channels are increasingly being influenced by online conversations. The "new influencers" are beginning to tear at the fabric of corporate communications and marketing as they have existed for 100 years, giving rise to a new style characterized by conversation and community.

PubMed applications for Facebook

Facebook now has two applications for searching PubMed, Pubface and PubMed Search. You can add these application to your profile for quick searching and citation sharing within Facebook. However, log into the TMA E-resources for full-text options.

Also, see David Rothman's post on PubPals. It's a script that inserts buttons in PubMed abstracts next to each author’s name to let the user link to the author's profile in Facebook or LinkedIn.

Thursday, March 27, 2008

Ben Tells All About Ning

Ning’s a pretty robust social networking site. The biggest draw to me is that it combines a lot of what other sites already have into one front page. It’s very easy to use, doesn’t take any programming skill to set up a basic site but is customizable enough to make it at the very least a good extension to any project you have. Network creators have the ability to add blogging, forum, photo, group and text modules along with other fancy widgets or third party applets. The source code is also available to anyone who requests it so you can make serious programmatic changes, but the basic template is outstanding.

http://www.ning.com

They also have a premium service that allows you to register a domain and have it routed to that site, in essence using it as a page building component.

I’m actually not sure why this site isn’t as well known as other comparable social networks. It seems more powerful and more customizable. My only complaint is their front page is very simple and it takes a while for you to get into the meat of the product, but it’s worth the effort.

Ben Rollman
Network Administrator
512-370-1473
ben.rollman@texmed.org

Monday, March 24, 2008

Online social networks | Everywhere and nowhere


From The Economist.com


Social networking will become a ubiquitous feature of online life. That does not mean it is a business.

Tuesday, March 18, 2008

Secrets of Social Media Marketing

Secrets of Social Media Marketing -- Three Draft Chapters

From Paul Gillen's forthcoming book.

Here are the draft chapters for my forthcoming book, Secrets of Social Media Marketing, which is due to be published by Quill Driver Books in the fall of 2008. I'm posting the entire draft online as I finish each chapter and you're invited to comment or even make changes and corrections right here in the wiki.

About the book

This book is intended for marketers and business owners who are trying to understand and leverage the power of new media for business benefit. While there are some very skilled and savvy social media practitioners in the market already, the vast majority of business people are still just trying to figure out what it all means to them. This book is intended to explain all of the major social media concepts in a how-to format that is easily readable and that doesn't talk down to people.

Social Networking is more than just "buzz," it's the natural progression of the Web.

By Bill Rogers, Ektron CEO

Many of you relate Social Networking to sites like MySpace (which carries its own reputation) and Facebook. What I’d like to point out is that these sites do not define what social networking is; they are simply a successful implementation of the social networking model itself, aimed at a particular demographic. Let’s first take a look at the model itself.


The term “social network” has been around since the 1950s, when it was coined to explain the friend-of-a-friend-of-a-friend connections that occur outside of more traditional groups, such as family or ethnic groups. Social network analysts view these relationships in terms of nodes and ties, where nodes are the individuals in the networks and ties are the relationships between them.

Monday, March 17, 2008

Twitter 101: Intro to Twitter

Includes a great "plain English" video.


Friday, March 14, 2008

More on the ROI of Social Media: Return on Influence

BlogWrite for CEOs - Debbie Weil on Corporate Blogging and Social Media:

More on the ROI of Social Media: Return on Influence

Why should the ROI on business or corporate use of social media be defined as Return on Influence rather than Return on Investment?

Tuesday, March 11, 2008

Wild Apricot Blog : An Introduction to Twitter Hashtags

An Introduction to Twitter Hashtags

Tagging helps to organize and share our online information with others. By attaching one or more keywords to a Flickr photograph, for example, we group it together with others that have the same tag. Hashtags serve a similar purpose on Twitter, the social micro-blogging service. The aim is to bring some order to Twitter users' published updates ("tweets") and make it easier to follow a topic of interest. And you don't necessarily have to be a Twitter user to get a benefit from hashtags.

Wednesday, March 5, 2008

The Ultimate Guide to Blog Usability: 36 Tips and Resources

Virtual Hosting Blog » The Ultimate Guide to Blog Usability: 36 Tips and Resources

... what good is your blog if no one wants to read it? To help attract more readers to your blog, we’ve generated a list of 36 tips and resources for you to implement in order to ensure maximum usability. If your blog is easy and fun to visit, you’ll notice more readers flocking to your site.

TweetMeme

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