Tuesday, March 18, 2008

Secrets of Social Media Marketing

Secrets of Social Media Marketing -- Three Draft Chapters

From Paul Gillen's forthcoming book.

Here are the draft chapters for my forthcoming book, Secrets of Social Media Marketing, which is due to be published by Quill Driver Books in the fall of 2008. I'm posting the entire draft online as I finish each chapter and you're invited to comment or even make changes and corrections right here in the wiki.

About the book

This book is intended for marketers and business owners who are trying to understand and leverage the power of new media for business benefit. While there are some very skilled and savvy social media practitioners in the market already, the vast majority of business people are still just trying to figure out what it all means to them. This book is intended to explain all of the major social media concepts in a how-to format that is easily readable and that doesn't talk down to people.

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