Tuesday, March 18, 2008

Social Networking is more than just "buzz," it's the natural progression of the Web.

By Bill Rogers, Ektron CEO

Many of you relate Social Networking to sites like MySpace (which carries its own reputation) and Facebook. What I’d like to point out is that these sites do not define what social networking is; they are simply a successful implementation of the social networking model itself, aimed at a particular demographic. Let’s first take a look at the model itself.


The term “social network” has been around since the 1950s, when it was coined to explain the friend-of-a-friend-of-a-friend connections that occur outside of more traditional groups, such as family or ethnic groups. Social network analysts view these relationships in terms of nodes and ties, where nodes are the individuals in the networks and ties are the relationships between them.

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