Sunday, April 27, 2008

Blogs vs Social Networks « 3008

Blogs vs Social Networks « 3008

How do next-gen consumers relate to content on blogs and social networks, and what does it mean for marketers?

Thursday, April 24, 2008

Facebook Unveils Chat Feature

Facebook Chat is now out of beta! It will be very interesting to see how this effects existing IM services. See the Facebook Chat FAQ if you have questions/problems viewing the chat feature.

Here are a few blogs discussing this feature that I found very helpful:

Facebook Chat Will Enhance Business Utility

Facebook Chat Launches -- Tour and First Impressions

Wednesday, April 23, 2008

Giving Your Company a Voice

Giving Your Company a Voice

Podcasting is often seen as something political junkies and people who love to rant do in their spare time, but the business value of broadcasting audio via the Internet can be as important to building customer relationships as using any other social media tool.

Tuesday, April 22, 2008

Nielsen’s Top Ten Social Networks; Where’s Bebo?

Nielsen’s Top Ten Social Networks; Where’s Bebo?

Here’s a peek at unique visitors to the top ten social networking sites in the US, and the percent change since last year:

Monday, April 21, 2008

12 Ways To Improve Your Twitter Experience*

The Toad Stool: 12 Ways To Improve Your Twitter Experience*

... white people should studiously avoid tweeting words like “Peeps!” “Yo!” “Da Boyz!” and other misguided attempts at urban Black slang. Remember how your dad sounded when he said “awesome!” Exactly.

Sunday, April 20, 2008

Duncan Wardle Media Relations 2008 Presentation -- Communication Revolution 2.0 -> 3.0

Lee Aase gives a good summary of the Duncan Wardle presentation on the communication revolution. Mr. Wardle is the VP of Global PR for Disney Parks.

Implications for PR professionals:
  • Need a Two-Way Dialog.
  • Ability to screen out brands.
  • Enhance Traditional News Media Outreach.
  • Enabling Word of Mouth. Online communities are here to stay.
Take-away quote:

"This was a very interesting presentation. If big brands like Disney are realizing they need to cede control of their messages (or better yet, realize they never had control), it should be a sign to others that they need to embrace user-generated content, too."

Friday, April 18, 2008

How to Podcast


How to Podcast

If you're looking for tutorials on how to create a podcast then you've come to the right place.

Is Nirvana on the Launch Pad?

Some Key Inquiries About Using Web 2.0 Tools in the Association Environment
Association Trends (03/12/08)
Carey, Stephen C.

Dr. Stephen Carey, president of Association Management & Marketing Resources, says associations are gravitating toward Social Media and Web 2.0 tools to deliver information to members. However, he notes that a major concern with such technology is that anyone can create a blog, distribute opinionated information as fact, and position themselves as experts on a particular topic without ever working for an association. In response, Carey says association leaders need to ask several questions before embracing Social Media and Web 2.0.

They must think about how to distinguish truth from fiction with regard to blog
content and whether a committee should be established to organize and sanction content. Additionally, associations should consider which parties should be responsible for determining credible information, whether associations should
bundle content for members, and whether members will have the time to read blogs
and other social media without feeling overwhelmed by all the information. Finally, Carey says it is important for associations to determine how Web 2.0 tools can be used to boost an organization's "tangible value equation."

How Associations Can Market Themselves Online

Taking Your Message to the Web: How Associations Can Market Themselves Online

Information, Inc., Bottom Line Briefing
In trying to market through the Web, associations need to recognize that the ways that people use the Web are changing, and that their online strategies must change as well. Perhaps the most important concept is that of engagement: associations market themselves as a community built around the industry they represent – why shouldn’t that mission extend into their Web strategy?

Thursday, April 17, 2008

What is an Utterz?



Mobile post sent by stlevine using Utterz. Replies. mp3
I can think of lots of uses for this.

Wednesday, April 16, 2008

Facebook and LinkedIn in Media Relations

Facebook and LinkedIn in Media Relations « Social Media University, Global (SMUG)

This morning I have the pleasure of presenting at the Bulldog Reporter Media Relations Summit 2008 in San Francisco. My co-presenters are Chuck Hester from iContact and Valerie Jennings from Jennings PR. Chuck will be focusing on LinkedIn (here’s his profile, and mine), while I will do the Facebook portion (please feel free to “friend me.”) Valerie will wrap it all up.

Are you guilty of PR malpractice?

Online PR technology trends Sally Falkow The Leading Edge » Blog Archive » Are you guilty of PR malpractice?

For communications professionals, being unfamiliar with social media tools borders on malpractice writes Lee Aase, manager for Syndications and Social Media at the Mayo Clinic.

4 Principles Of Persuasive Social Media Marketing

4 Principles Of Persuasive Social Media Marketing Insight Buzz

Having spent a lot of time recently behind the glass at focus groups, I had a chance to pick up a recent copy of the Qualitative Research Consultants Association magazine, Views.

In it was a very insightful interview of Dr. Robert Cialdini by Sharon Livingston of the Livingston Group for Marketing.

Dr. Cialdini is a professor of Psychology at Arizona State University and is president of Influence at Work.

In the interview, he mentions several Principles of Persuasion that he developed by studying how different companies and organizations approach influencing their consumers or members.

Of these principles, I found four that led me to direct corollaries or implications across different aspects of Social Media Marketing.

Podcasting 104: Adding ID3 Tags to Your Audio Files

Podcasting 104: Adding ID3 Tags to Your Audio Files « Social Media University, Global (SMUG)


Assignments:

  • Download iTunes if you don’t already have it
  • Import the audio file you created in Podcasting 103
  • Modify the ID3 tags to fit your podcast description

Monday, April 14, 2008

Social Networking for Doctors




Dr. Subrahmanyam Karuturi: Social Networking for Doctors

In this post, I collected all Social Networking websites related to Doctors and not general purpose social networking websites like Myspace etc.,

Don’t kill the press releases, just change the messenge(r)

Don’t kill the press releases, just change the messenge(r) « The Community PlayBook: Intuit’s Online Communities and more

I am preparing for webinar that I will do next week on how PR professionals should think about Web 2.0. Here are some basic ideas / suggestions they should think about

Using YouTube to Promote Your Cause

Wild Apricot Blog : NonProfits on Video: Using YouTube to Promote Your Cause

Conventional wisdom says that it is the small nonprofit organizations who stand most to benefit from Web 2.0 opportunities, where so much can be accomplished for such a small investment of time and resources. Online video, for example, puts multimedia broadcasting into the hands of organizations that could never afford to buy television air time.

Friday, April 11, 2008

How to Get Customer Service via Twitter

How to Get Customer Service via Twitter - ReadWriteWeb

But what we wanted to find out is which companies are using Twitter for customer service? And how can you get a company's attention via Twitter?

Monday, April 7, 2008

Thursday, April 3, 2008

Podcasting 102: Becoming a Podcaster


Podcasting 102: Becoming a Podcaster « Social Media University, Global (SMUG)


The great news is that for a couple hundred dollars you can get equipment and hosting services that will enable you to produce and distribute a high-quality podcast for your business or academic, non-profit or not-for-profit organization. You can do something that will reflect well on your organization and that will enable you to communicate with and engage your key stakeholders, employees, customers or prospects.

Tuesday, April 1, 2008

20 Valuable Web 2.0 Tools for Business

DigitalNow Blog: 20 Valuable Web 2.0 Tools for Business

Twitter and Digg in your vocabulary? If you’re interested in capturing the power of Web 2.0, they should be. Below is an overview of some popular – and valuable – Web 2.0 tools and a brief description of how they can help you communicate, distribute, and organize information.

Communication
Keep in touch with colleagues and friends, and more with these tools.
MySpace: “A place for friends.” Social networking, photo and video sharing. Appeals to a younger demographic (under 40).
Facebook: Social networking with movement toward business networking. Appeals to a slightly older demographic than MySpace.
Ning: Connect with other professionals
Blog: A blog (short for weblog) is an online journal that is frequently updated and intended for general public consumption.
Meebo: Instant Messaging tool.
LinkedIn: Business networking tool. Can also be used to establish groups (online communities).
Twitter: Let people know where you are and what you’re up to in 140 characaters or less. Good way to reach people on mobile
Utterz : Instant blogging with your mobile phone. Get messages out to key contacts instantly.

Distribution
These tools make it easy to share information from anywhere.
Flickr: This image distribution tool is a great way to share new image collections. You can create image sets with metadata, as well as take advantage of the many plugins available for Flickr users.
YouTube: Distribution and sharing of video.
Second Life: Virtual world.
Wikipedia: Collaborative authoring to maintain and create a free online encyclopedia.
PBWiki: Personal wiki platform.
SlideShare: Share PowerPoint and other presentations publicly or privately.
Digg: Collaborative tagging.
StumbleUpon: Discovers web sites based on your interests, learns what you like and brings you more.

Organization
Keep all of your information handy and accessible with these tools.
Del.icio.us: Keep track of all of your Internet favorites on this Web based tool, accessible from any computer.
Pageflakes: Create your own personal home page in seconds.
Connotea: Find, save, and share references
Backpack: Organize info and share (To-dos, announcements, files, calendar)

Ladies and Gentleman, The Conversation Has Left The Building

PR 2.0

We live in the era of Social Media, which represents the socialization of content and conversations as well as the creation of communities around thoughts and ideas. People are the hubs of information and we’re witnessing the creation of mini-societies that expand, contract, and connect online and offline. This new paradigm for discovering, distributing and forging relationships based on thought leadership is inspiring and defining significant social and technological progression as well as conversational frameworks.

Social Media 106: Introduction to Podcasting

Social Media 106: Introduction to Podcasting « Social Media University, Global (SMUG)

You’ve probably heard of podcasting, but maybe you don’t know why it’s important or what you can do with it.

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