Wednesday, April 16, 2008

4 Principles Of Persuasive Social Media Marketing

4 Principles Of Persuasive Social Media Marketing Insight Buzz

Having spent a lot of time recently behind the glass at focus groups, I had a chance to pick up a recent copy of the Qualitative Research Consultants Association magazine, Views.

In it was a very insightful interview of Dr. Robert Cialdini by Sharon Livingston of the Livingston Group for Marketing.

Dr. Cialdini is a professor of Psychology at Arizona State University and is president of Influence at Work.

In the interview, he mentions several Principles of Persuasion that he developed by studying how different companies and organizations approach influencing their consumers or members.

Of these principles, I found four that led me to direct corollaries or implications across different aspects of Social Media Marketing.

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