Sunday, April 20, 2008

Duncan Wardle Media Relations 2008 Presentation -- Communication Revolution 2.0 -> 3.0

Lee Aase gives a good summary of the Duncan Wardle presentation on the communication revolution. Mr. Wardle is the VP of Global PR for Disney Parks.

Implications for PR professionals:
  • Need a Two-Way Dialog.
  • Ability to screen out brands.
  • Enhance Traditional News Media Outreach.
  • Enabling Word of Mouth. Online communities are here to stay.
Take-away quote:

"This was a very interesting presentation. If big brands like Disney are realizing they need to cede control of their messages (or better yet, realize they never had control), it should be a sign to others that they need to embrace user-generated content, too."

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