Friday, April 18, 2008

How Associations Can Market Themselves Online

Taking Your Message to the Web: How Associations Can Market Themselves Online

Information, Inc., Bottom Line Briefing
In trying to market through the Web, associations need to recognize that the ways that people use the Web are changing, and that their online strategies must change as well. Perhaps the most important concept is that of engagement: associations market themselves as a community built around the industry they represent – why shouldn’t that mission extend into their Web strategy?

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