Wednesday, May 14, 2008

Six Steps to Social Media Success

Six Steps to Social Media Success

From Katya's Non-Profit Marketing Blog

Technology is cool. It can be incredibly effective way to promote your cause. But hard wires don’t necessarily create human bonds. Your social media strategy can’t simply be a toolset – it needs to be a conduit to living beings. “Java” doesn’t inspire people unless you’re talking about the kind you get from Starbucks. Technology doesn’t compel people. People do.

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