Tuesday, May 27, 2008

Three Factors to Consider Before You Jump on the Social Media Bandwagon

Three Factors to Consider Before You Jump on the Social Media Bandwagon by MarketingProfs

If you're like most B2B marketers, you're probably wondering whether you need to jump on the social media bandwagon. You're likely getting asked whether your company should start a blog, open a Facebook account, or be on YouTube.

Every day there's a new hot site, a new viral marketing success (or horror) story, or a new technology to learn about. There's a lot to keep up with, and it's continually evolving.

So how do you decide what to do?

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