Friday, June 27, 2008

How nonprofits are (and aren't) using Web 2.0

Ragan Communications' Michael Sebastian reports on how nonprofit organizations can benefit from the use of social media. Watch this short (4") from Ragan.Com on how nonprofits can most easily and effectively make the most of social media:

Wednesday, June 25, 2008

How to launch a successful blogger-outreach program in one day

How to launch a successful blogger-outreach program in one day - The Viral Garden

For any company that is looking to leverage the blogosphere in its marketing communications efforts, here's all you need to do.

Tuesday, June 24, 2008

FACT: Using social media will help you attract Millennials.

Diary of a reluctant blogger ;): FACT: Using social media will help you attract Millennials.

Instead of a dry brochure with lots of words, post a video! Something with moving pictures. Show us how we can benefit by meeting others like us. Post your event on Facebook! We have short attention spans. Jazz it up!

Social Networking's Moment of Truth

Social Networking's Moment of Truth

From 1 to 1 Media

Podcast: Mila D'Antonio, managing editor of 1to1 Magazine, speaks to Denis Pombriant, managing principle at Beagle Research, about how active participation, not sheer volume, determines the real value in social networks.

Monday, June 23, 2008

How do I use Twitter for Business?

How do I use Twitter for Business? 299 Steps to Website Heaven

Most recently, businesses have grasped the potential marketing significance of Twitter as a valuable promotional tool. Here are our Top Ten Tips on using Twitter for business applications:

The Hierarchy of Social Marketing

Duct Tape Marketing Blog > The Hierarchy of Social Marketing

One of the things that small business marketers struggle with around the entire topic of social marketing is trying to jump into the new new thing without enough analysis of what they should focus on. I happen to think this is an important, evolving and essential area of marketing for small businesses, but there’s a hierarchy to it. In other words, there is a logical progression of utilization that comes about.

How to Set Up a Non-Profit Facebook Page

Wild Apricot Blog : How to Set Up a Non-Profit Facebook Page

New features and other enhancements have been added to Facebook since Wild Apricot's Beginner's Guide to Facebook for Non-Profits, and nonprofits are learning more about making the best use of the popular social networking site. We've talked about setting up a Facebook account and Profile, and a bit about Groups. Let's take a quick look now at Facebook Pages for nonprofits.

Friday, June 20, 2008

Glad You Could Make It!

Glad You Could Make It!
It's time to techno-socialize. All these new forms of media and user-generated content are increasingly available to consumers, and they're not going away anytime soon. Join the party.

Monday, June 16, 2008

Scoopville: Social Media in Plain English and a Cool Video

Thanks to the cool folks at Commoncraft for pujtting together this cool video that explains, quite simply, all about social media and why it works.

This video focuses on basics of social media: new technology that makes everyone a producer and tools that give everyone a chance to have a say.


Friday, June 13, 2008

Your Social Media Strategy Starts with Monitoring

Your Social Media Strategy Starts with Monitoring Marketing Profs Daily Fix Blog

Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company.

Thursday, June 12, 2008

The Essential Guide to Social Media

The Essential Guide to Social Media:
The Essential Guide to Social Media is a 'quick start' overview of how to listen and participate in social media marketing.

Tuesday, June 10, 2008

A Primer on Social Media Marketing Components and Tactics

A Primer on Social Media Marketing Components and Tactics - ClickZ

Marketing your site with social media is much more than optimization. Social media marketing (SMM) is an entire channel that allows marketers to build communities of "friends" and then socialize with those friends in their chosen online environments. It's about leveraging a whole new platform and environment to galvanize and communicate with your customers (and potential customers) and to let them communicate with you.

Let's take a look at seven SMM components and tactics you should consider.

Thursday, June 5, 2008

The Guide to Success in Social Media

The Guide to Success in Social Media - Covering All That's Social On the Web
To every single person that asks me: “How do I promote my business via social media?” I end up giving the same response 9 times out of 10. In my own opinion the best way to promote your business online is through the creation of a blog and integration of a video show. Here are the steps that you need to take to get set up.

Social Media Tools Don't Matter

Paul Gillin's Social Media Report:Tools Don't Matter - iContact Community

Stop and consider the problem or opportunity you’re trying to address. Here are a few possible business objectives, with the best tool options listed in parentheses.

  • Build customer community (blog, video, social network, private community, virtual world)
  • Counter negative publicity (blog, podcast, video, customer reviews)
  • Crisis management (blog, video, social network, virtual world)
  • Customer conversation (blog, social network, private community, virtual world)
  • Generate website traffic (blog, video, customer reviews)

Wednesday, June 4, 2008

iConcur | 720 Strategies

iConcur 720 Strategies:

iConcur is an exciting new way to gather petition signatures for your issue on the world's fastest growing social networking site: Facebook. And for a limited time, organizations can sponsor petitions for free.

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