Monday, June 23, 2008

The Hierarchy of Social Marketing

Duct Tape Marketing Blog > The Hierarchy of Social Marketing

One of the things that small business marketers struggle with around the entire topic of social marketing is trying to jump into the new new thing without enough analysis of what they should focus on. I happen to think this is an important, evolving and essential area of marketing for small businesses, but there’s a hierarchy to it. In other words, there is a logical progression of utilization that comes about.

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