Thursday, June 5, 2008

Social Media Tools Don't Matter

Paul Gillin's Social Media Report:Tools Don't Matter - iContact Community

Stop and consider the problem or opportunity you’re trying to address. Here are a few possible business objectives, with the best tool options listed in parentheses.

  • Build customer community (blog, video, social network, private community, virtual world)
  • Counter negative publicity (blog, podcast, video, customer reviews)
  • Crisis management (blog, video, social network, virtual world)
  • Customer conversation (blog, social network, private community, virtual world)
  • Generate website traffic (blog, video, customer reviews)

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