Thursday, July 24, 2008

Like Its Users, The New Facebook Is All Grown Up

Like Its Users, The New Facebook Is All Grown Up

Written by Sarah Perez / July 21, 2008 12:36 PM / 10 Comments

Yesterday, we told you that Facebook would be launching its new design today and briefly highlighted the coming changes. Today we've received the official word from the Facebook team that the new profile is indeed live. According to the company, access to the new design will be limited at first as it gradually becomes available to all of their more than 80 million users over the coming days. What's most interesting about the new Facebook design, though, is not just the change in the aesthesis. Instead, the new look reflects the changing needs of their core user base.

Facebook Facelift Targets Aging Users and New Competitors

Facebook Facelift Targets Aging Users and New Competitors

By HEATHER HAVENSTEIN, New York Post
Published: July 21, 2008

Facebook rolled out a major redesign of its social networking site late Sunday that features a cleaner interface that links feed technology with user forums. Company officials said the updated site will give users more control and ownership over their profiles.

Friday, July 18, 2008

5 Twitter Tactics for Building a Stellar Brand

5 Twitter Tactics for Building a Stellar Brand

From Andy Beal, via Mashable

How can you use services such as Twitter to build your reputation? The service is still relatively confined to early adopters, but is already showing great promise as a tool for building your brand.

Assuming that you’ve already matched your Twitter username to your personal or company brand, here are some suggestions for using Twitter to build your online reputation:

Thursday, July 17, 2008

50 Ways Marketers Can use Social Media to Improve Their Marketing

50 Ways Marketers Can use Social Media to Improve Their Marketing chrisbrogan.com

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Here’s a list of 50 ideas (in no particular order) to help move the conversation along.

Read down through the comments on this great list from chrisbrogan. They have almost as many suggestions and lots of humorous posts.

Future doctors share too much on Facebook, UF researchers say

ResourceShelf » Blog Archive » Future doctors share too much on Facebook, UF researchers say
Not really for associations, but certainly applies to a big chunk of our membership and their use of social media.

Would it bother you to know that your physician smokes cigars and likes to do “keg stands”? That your gynecologist was a member of a group called “I Hate Medical School”? That your urologist is a fan of “The Texas Chainsaw Massacre”?

That is exactly the sort of information many people share on social networking sites such as Facebook and MySpace. According to a new University of Florida study, many medical students are sharing far too much.

Sunday, July 13, 2008

Tuesday, July 8, 2008

What Social Media Does Best by Chris Brogan

What Social Media Does Best chrisbrogan.com
If you’re still looking for the best ways to explain to senior management or your team or your coworkers or your spouse what it is that social media does, why it’s different than the old way people used to use computers and the web, why people are giving two hoots about it, here are some thoughts to start out the conversation. I look at this mostly from a business perspective, but I suspect you’ll find these apply to nonprofits and other organizations as well. Further, as I’m fond of saying, social media isn’t relegated to the marketing and PR teams. It’s a bunch of tools that can be used throughout businesses, in different forms. Think on this.

Great list of the advantages of blogs, wikis, podcasts, social networks, bookmarking, etc... Why you use each one to achieve a different business objective.

Monday, July 7, 2008

The new Association Social Media Wiki!

Principled Innovation LLC » The new Association Social Media Wiki!
After a long absence, I am incredibly pleased to announce that the Association Social Media Wiki makes a glorious and long-awaited return today, and in a new and vastly improved form! Over the last few months, I have received many direct and indirect inquiries about why the wiki has been down, and I have had to explain over and over again that it was because my previous wiki hosting company was absurdly incompetent, and not because I had removed it from the Web.

"Real-Time Subscription Service" - An RSS Primer For You

Diary of a reluctant blogger ;): "Real-Time Subscription Service" - An RSS Primer For You
RSS is one of the the keys that open the door to the world of web 2.0, and if somehow it was as easy to explain as some of the other social technologies, that might change a great deal in terms of helping organizations get their feet wet in the social space. RSS is the bridge between the push and the pull, between your email inbox and the flow of information "out there."

How to Live Blog a Conference

How to Live Blog a Conference

From Mashable

Live blogging allows those that aren’t at the event to participate remotely, and it also helps facilitate a conversation among attendees by giving them access to content they might have missed as well as a place where they can discuss it.

If you’ve never actually live blogged before, then it might sound cumbersome or even distracting. In fact, live blogging provides a ton of value to your blogging community and allows you to affirm your commitment to fostering conversations in your industry. It’s also a fantastic opportunity to experiment with some new techniques.

To help expand your live blogging prowess, we pulled together some top tips to get you started.

Sunday, July 6, 2008

Four Steps to Writing Search-Engine-Optimized Press Releases

From MarketingProfs

According to the 2006 Middleburg/Ross Survey of Media Professionals, 92% of journalists go online to find story ideas, with 73% specifically researching press releases.

With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is a prime source of consistently updated information for busy journalists.

So how can your organization capitalize on that fact?

Optimizing the press releases and other documents created by your PR department or agency for search engines—and correctly posting them on your Web site—is one key to generating more publicity.

Friday, July 4, 2008

10 Ways Nonprofits Can Use Blogs

http://www.netsquared.org/blog/britt-bravo/10-ways-nonprofits-can-use-blogs

Good examples of each of these:

1. To report back from an event or conference

2. To involve staff and take advantage of their knowledge

3. To involve volunteers and document their work

4. To provide resources and information to constituents

5. To provide resources and information from constituents

6. To give constituents a place to voice their opinion

7. To give constituents support

8. To create the media coverage constituents want

9. To give constituents the power and tools to create change

10. To reach potential donors

Thursday, July 3, 2008

How Associations Can Use Facebook

Diary of a reluctant blogger ;): How Associations can use Facebook

Lots of good stuff here. Be sure to follow the "Ben beat me to it" link. (OK - I'll put it here.)

To tweet or not to tweet: How and when to use Twitter in PR efforts

PR Tactics and The Strategist Online

To tweet or not to tweet: How and when to use Twitter in PR efforts

For PR practitioners, it’s important to understand what Twitter is and think about whether it’s a fit for a brand’s marketing strategy. Used effectively, Twitter is another word-of-mouth marketing tool that engages users in open communication.

...

From a media relations standpoint, Twitter is a way PR practitioners can engage with the increasing number of journalists participating.

...

In the consumer-driven marketing landscape in which we now operate, Twitter is yet another way for organizations to converse openly with their audience.

Tuesday, July 1, 2008

Social Network Users vs. Age

Rapleaf Business: Press - Rapleaf Study of Social Network Users vs. Age


Social media is still dominated by 14-24 year olds.

Rapleaf conducted a study on 49.3 million people in our database (aged 14-74), looking at social graph information across social networks such as Myspace, Facebook, LinkedIn, and Flickr. The following are some of the highlights of the information extracted:

  • 120 million social network profiles (total) were found, with each person averaging 2-3 social networks - Women and the 14-24 year old demographic are more likely to use Myspace and Facebook than other demographics (the 14-24 year old demographic represents 65.5% and 66.25% of total users respectively)
  • Men and the 25-34 year old demographic are more likely to use LinkedIn and Flickr than other demographics (the 25-34 year old demographic represents 51.0% and 38.1% of total users respectively)

    Despite increased presence of older demographics on social networks, the study reveals that younger people still continue to dominate social media space.

The Pocket-sized Guide to Blogging

The Pocket-sized Guide to Blogging
by Skellie
The purpose of this post is to lay out the key principles of successful blogging in one place. The details of each point aren’t here — that’s where your own knowledge comes in — but I think it should be helpful in terms of reminding us about the skills and habits that are most important to what we do.

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