Sunday, July 6, 2008

Four Steps to Writing Search-Engine-Optimized Press Releases

From MarketingProfs

According to the 2006 Middleburg/Ross Survey of Media Professionals, 92% of journalists go online to find story ideas, with 73% specifically researching press releases.

With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is a prime source of consistently updated information for busy journalists.

So how can your organization capitalize on that fact?

Optimizing the press releases and other documents created by your PR department or agency for search engines—and correctly posting them on your Web site—is one key to generating more publicity.

No comments:

TweetMeme

Related Posts with Thumbnails