Tuesday, July 1, 2008

Social Network Users vs. Age

Rapleaf Business: Press - Rapleaf Study of Social Network Users vs. Age


Social media is still dominated by 14-24 year olds.

Rapleaf conducted a study on 49.3 million people in our database (aged 14-74), looking at social graph information across social networks such as Myspace, Facebook, LinkedIn, and Flickr. The following are some of the highlights of the information extracted:

  • 120 million social network profiles (total) were found, with each person averaging 2-3 social networks - Women and the 14-24 year old demographic are more likely to use Myspace and Facebook than other demographics (the 14-24 year old demographic represents 65.5% and 66.25% of total users respectively)
  • Men and the 25-34 year old demographic are more likely to use LinkedIn and Flickr than other demographics (the 25-34 year old demographic represents 51.0% and 38.1% of total users respectively)

    Despite increased presence of older demographics on social networks, the study reveals that younger people still continue to dominate social media space.

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