Thursday, July 3, 2008

To tweet or not to tweet: How and when to use Twitter in PR efforts

PR Tactics and The Strategist Online

To tweet or not to tweet: How and when to use Twitter in PR efforts

For PR practitioners, it’s important to understand what Twitter is and think about whether it’s a fit for a brand’s marketing strategy. Used effectively, Twitter is another word-of-mouth marketing tool that engages users in open communication.

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From a media relations standpoint, Twitter is a way PR practitioners can engage with the increasing number of journalists participating.

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In the consumer-driven marketing landscape in which we now operate, Twitter is yet another way for organizations to converse openly with their audience.

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