Tuesday, July 8, 2008

What Social Media Does Best by Chris Brogan

What Social Media Does Best chrisbrogan.com
If you’re still looking for the best ways to explain to senior management or your team or your coworkers or your spouse what it is that social media does, why it’s different than the old way people used to use computers and the web, why people are giving two hoots about it, here are some thoughts to start out the conversation. I look at this mostly from a business perspective, but I suspect you’ll find these apply to nonprofits and other organizations as well. Further, as I’m fond of saying, social media isn’t relegated to the marketing and PR teams. It’s a bunch of tools that can be used throughout businesses, in different forms. Think on this.

Great list of the advantages of blogs, wikis, podcasts, social networks, bookmarking, etc... Why you use each one to achieve a different business objective.

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