Tuesday, September 30, 2008

Has Facebook Jumped the Shark as a Political Tool?

e.politics: online advocacy tools & tactics » Has Facebook Jumped the Shark as a Political Tool?


Elements of a Successful Political Facebook Strategy

Okay, if Facebook isn’t really a mass communications tool, how CAN advocacy groups and political campaigns use the site and others like it to help spread their messages and build support? First off, they need to work with rather than against a site’s basic structure, and in Facebook’s case, that means getting down to the one-on-one: give the supporters the tools, and if they’re motivated enough, they’ll do the job for you.

  • A basic social networking presence sure can’t hurt.
  • Build a cadre of supporters quickly.
  • Rely on your supporters, and make sure they have the tools to spread the word.
  • Get them on your list.
  • Integrate your communications

Best Practices for Facebook Fan Pages: User Types

Best Practices for Facebook Fan Pages: User Types

Every Facebook Page is a unique experience where users can become more deeply connected with your business or brand as they would a friend or family member. This first of several posts will deal with understanding the Facebook fan page user types.


What, Why, and How of Facebook Pages

Beth's Blog: How Nonprofits Can Use Social Media: What, Why, and How of Facebook Pages: An Expertise Roundup from Mari Smith, Jesse Stay, Collin Douma, and Others
There has been some discussion in nonprofit forums, blogs, and listservs about the pros and cons of Facebook Pages versus Groups for nonprofits. So I tweeted Mari Smith who told me she had something in the works. Well, she just posted something and it rocks.

Thursday, September 25, 2008

Twitter for Timeliness

Twitter for Timeliness

'What are you doing?' Twitter asks. What an existential question! But from the company's roots as a slightly nosy oddity in 2006, users have responded in unexpected, and quite interesting, ways.

Twitter for Business Reading List

Twitter for Business Reading List - Pistachio

Lots of mainstream media attention to Twitter for Business

Tuesday, September 16, 2008

Top 10 Challenges Interactive Marketers Face

Top 10 Challenges Interactive Marketers Face : MarketingProfs Articles
When they are asked about top challenges, many marketers say things like 'social media' or 'search engine optimization' or 'integrating online and offline.' But I think the challenges are much more fundamental to the individual and the organization.

Tuesday, September 9, 2008

Social Networking - For What It's Worth

Social Networking - For What It's Worth: Stratton Publishing - Smart Publishing

Association publishing professionals flock to online communities that offer strategic content and lively discussion.

Social networks are fast becoming online hot spots for peer-to-peer career development and professional networking. Editors, production managers, Webmasters, ad sales reps, CEOs - professionals from all industries and levels are logging on and learning up.

Monday, September 8, 2008

Are Your Members Ready for Social Technologies? Maybe More Than You Think!

Are Your Members Ready for Social Technologies? Maybe More Than You Think! « Guilt by Association Blog:

My colleague Frank Fortin from the Massachusetts Medical Society published some very interesting findings. A quick and worthwhile read.

This was mind blowing! This survey obliterated most preconceptions we had of a technophobic, conservative membership. Our members use the social media tools at least as frequently as the general public. While these percentages are relatively small in an absolute sense, they have been robust enough to fuel the worldwide social technology engine today.

Tuesday, September 2, 2008

Report: Podcasting Continues Slow Growth

Report: Podcasting Continues Slow Growth - ClickZ:
The dividing line in podcast consumption falls at the age of 50. All those under 65 were equally as likely to download podcasts as younger age groups in 2006. Now those 50 and older who have downloaded (13 percent) or download and listen to podcasts regularly (1 percent) are a much smaller contingent than those under 50.

Monday, September 1, 2008

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