Friday, October 31, 2008

Thinking Through Twitter

Being Peter Kim: Thinking Through Twitter:
"tools help drive relevance by filtering noise. Here are the ones that I find most helpful"

Top-12 Nonprofit Facebook Applications

Top-12 Nonprofit Facebook Applications

The BL’ONG list of the top-12 nonprofit applications for Facebook you can find here is not exhaustive, but lets you see a little part of the opportunities of communication, fundraising and advocacy offered by the new media to the nonprofit organisations.
From Causes to Lazy People of the World Unite.

Thursday, October 30, 2008

Got Your Ears On? How to Listen to Your Audience Using Social Media

Got Your Ears On? How to Listen to Your Audience Using Social Media NTEN: The Nonprofit Technology Network:

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives.
Great article from Maddie Grant and Lindy Dryer of SocialFish, LLC

Also, check out their bibliography of links and resources to help you listen better.

The Facebook Marketing Toolbox

The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base - Inside CRM
If you're thinking of tapping into the Facebook crowd for some high-profile advertising, take a look at this list of 100 tools and tips that will help you maximize all of the applications and opportunities that Facebook has to offer.

Twitter Goes Mainstream

Twitter Goes Mainstream -

Twitter is starting to cross into the mainstream, as a wide range of people find interesting uses for the brief notes.

Doctors are using Twitter to update patients about office hours. Local groups such as the Los Angeles Fire Department are using it to share details about service calls with interested residents, occasionally with graphic descriptions of the victims' conditions. And dozens of major companies, like computer maker Dell Inc., use Twitter to share deals and product news with people who sign up for the service.

Wednesday, October 29, 2008

Nonprofit Communications » Blog Archive » What Type of Blog Should Your Nonprofit Write?

Nonprofit Communications » Blog Archive » What Type of Blog Should Your Nonprofit Write?

Kivi's Nonprofit Communications Blog describes six different marketing goals you might want to consider as you figure out what kind of blog to write.

Monday, October 27, 2008

US Army warns of Twitter danger

BBC - Newsbeat - Technology - US Army warns of Twitter danger

US intelligence agencies are worried that terrorists might start to use new communication technologies like the blogging site Twitter to plan and organise attacks.

I guess the telephone might qualify as well.

The Interconnected Social Media

From Click Z:

Friday, October 24, 2008

350+ Social Networking Sites

SOCIAL NETWORKING GOD: 350+ Social Networking Sites - Mashable

One of the main topics here at Mashable has always been social networking. In the past several years, some networks have thrived, some vanished, while hundreds of new ones appeared. It has become a huge area to follow, and this article illustrates this well: a collection of over 350 social networking sites, all of which were covered in one way or another here at Mashable. We hope to have created an extensive and useful resource for anyone interested in social networking. Enjoy.

Twitter, Flickr, Facebook Make Blogs Look So 2004

Twitter, Flickr, Facebook Make Blogs Look So 2004

Wired magazine essay by Paul Boutin, Oct. 20, 2008

Writing a weblog today isn't the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It's almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent
expressing yourself on Flickr, Facebook, or Twitter.

Tuesday, October 21, 2008

New 2008 Social Technographics data reveals rapid growth in adoption

New 2008 Social Technographics data reveals rapid growth in adoption

Forrester updates its Social Technographics Ladder (link to the old one)

... data gets old, especially in the rapidly changing social world. Time for an update. Today, we’ve released our 2008 data from around the world. Go ahead and play around with it, free, at our just-updated Social Technographics Profile tool page. We’ve got data from 11 countries around the world, by age and gender.

Monday, October 20, 2008

How Associations are Tapping Social Media

Great report from Debra Stratton of Angerosa Research Foundation and Stratton Publishing on what's going on in the "association-sphere" when it comes to social media.

"Social media and web 2.0 tools are changing the way associations communicate, and now, for the first time, associations have data and benchmarks to better understand how organizations are leveraging emerging Web 2.0 resources.
"Web 2.0: How Associations Are Tapping Social Media identifies key trends in this ever-evolving new media. It details associations’ Web 2.0 activities and how they are engaging their members and other target audiences."

Buy the full report when it becomes available.

Twitter Tools for Community and Communications Professionals

PR 2.0: Twitter Tools for Community and Communications Professionals

Of all of the social tools and services that are pervasive throughout our digital society, only a select few communities can boast the pseudo fanatical conviction that Twitter's users unanimously possess.
I created this snapshot guide to help you extend the reach and the efficacy of Twitter for your personal brand as well as the brand you represent.

Thursday, October 16, 2008

A List of Social Media Marketing Examples

Being Peter Kim: A List of Social Media Marketing Examples:

Examples of companies using and being used by social media marketing

Last update: 8 October 2008
Total brands: 239

Monday, October 13, 2008

Old Media Still Rules, But Not Alone

Old Media Still Rules, But Not Alone: Guilt by Association Blog

Nice case study from my colleague Frank Fortin at Massachusetts Medical Society.

The moral of the story is that all of the media works together. In any market – even a top 10 market like Boston – traditional media still matter. The fun conversations are around the new social media, because it’s new and changing all the time.

But the old media still command a big audience, and they are critical to how the conversation is framed. If the big daily in your town pillories you in the morning paper, you still have a problem, no matter how many bloggers are working in your space.

Social Media and Member Value

Good presentation recently given to the Maryland Society of Association Executive on creating member value with social media.

Tuesday, October 7, 2008

Non Profit - Web Strategy

Non Profit - Web Strategy by Jeremiah Owyang Social Media, Web Marketing

There’s something great about seeing social media being used to make real differences in people’s lives, beyond branding and business.

Monday, October 6, 2008

How old is the population of Facebook?

Techno//Marketer: How old is the population of Facebook?:

From an excellent e-book, The Face of Facebook, by Matt Dickman of Feishman-Hillard.

The 30+ segments have the first through fourth top spots. Overall the 40-50 segment is the most explosive of all. Growth in the 50+ segment was close to the 26-30 segment and surpassed all segments below 25.

Thursday, October 2, 2008

Enjoy "Tweet" Success with Micromedia

The Magazine Group: engage e-newsletter:

The applications are limitless! Here are just three:

  • The American Public Health Association uses Twitter to send health information, like this recent tweet: It's the first day of fall! Time for cooler weather, the Great Pumpkin and your flu shot!
  • On September 15th the Maryland Association of CPAs leveraged Twitter's immediate visibility to engage an audience rocked by financial turmoil with an irresistible tweet that linked back to its blog: New on CPA Success: Not everyone's a loser when Wall Street slides.
  • The Obama campaign uses Twitter effectively to keep in touch and rally support. Just three minutes after this recent tweet went out, supporters were already gathering and 're-tweeting' — forwarding the tweet to others: Obama Supporters NEEDED. 2:30 pm protest at Federal Reserve. Address - 59 Maiden Lane, Wall Street area. Please re-tweet.

How can Twitter boost reach and engagement in your own custom media strategy? Check out our new best practice guide

Maddie talks Twitter for associations

Principled Innovation TV: Maddie Grant talks Twitter for associations:

'Twitter is very useful for pushing out the contents of an association's blog, for example, or for informing people about a publication that has just come out...'

Great little 2.5-minute video.

What should be in your association's social media plan?

What should be in your association's social media plan? - Association Marketing Springboard:
A good social media plan will have many elements in common with a good marketing plan. But there are differences. For example, social media is never a campaign. And while your members are used to getting emails and brochures, they may not be ready for all the possibilities social media creates. For that matter, your boss and staff might not be ready either. So what's a girl to do?

Word of Mouth for Associations

Thanks For Playing: Word of Mouth for Associations
Call it viral marketing, call it social marketing, call it word of mouth, whatever you call it, this is a HUGE issue in association management.


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