Monday, October 13, 2008

Old Media Still Rules, But Not Alone

Old Media Still Rules, But Not Alone: Guilt by Association Blog

Nice case study from my colleague Frank Fortin at Massachusetts Medical Society.

The moral of the story is that all of the media works together. In any market – even a top 10 market like Boston – traditional media still matter. The fun conversations are around the new social media, because it’s new and changing all the time.

But the old media still command a big audience, and they are critical to how the conversation is framed. If the big daily in your town pillories you in the morning paper, you still have a problem, no matter how many bloggers are working in your space.

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