Wednesday, November 26, 2008

100 Tools and Tips to Tap the Facebook Customer Base

The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base - Inside CRM

If you're thinking of tapping into the Facebook crowd for some high-profile advertising, take a look at this list of 100 tools and tips that will help you maximize all of the applications and opportunities that Facebook has to offer.

Introducing MicroPR

PR 2.0: Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter

Interesting experiment to link reporters and media relations pros. PR folks, follow @MicroPR to take part.
PR + Media + Twitter = @MicroPR

Monday, November 24, 2008

Twitter Tips for Newbies

Twitter Tips for Newbies Connecting the I’s

Here’s the thing: you can’t really get Twitter from the outside. In fact, it takes a real leap of faith. You have to jump in, fully participate, before it gives you anything back. And that’s hard for most of us. We feel lost, a bit stupid for not knowing the “rules.”

So I thought it might help to share some of the things I’ve learned in the last few months, a few Twitter tips to help fellow newbies get more comfortable with Twitter more quickly. Most of this I’ve picked up by observation, following links in other peoples tweets, reading blogs and articles. Some of it is just personal opinion.

Follow TMA on Twitter

Saturday, November 22, 2008

If I Started Today

If I Started Today

Okay, so you’ve heard from someone that this social media and social networking stuff is great and you should get involved, and it’s really going to help you out. Maybe it will help you in the economic downturn. Maybe you have heard how you can use Twitter for business. But there’s a lot to it all.

Where would you start? What would come first? How might you think about getting out there and joining in on the experience?"

Wednesday, November 19, 2008

Middleberg/SNCR Survey of Journalists Reveals Generational Gap

Middleberg/SNCR Survey of Journalists Reveals Generational Gap : New Communications Review

While journalists across all age groups and beat assignments are rapidly adopting social media tools into their everyday work, the greatest usage is shown by young “Millennial Generation” journalists. The disparity in usage between younger versus older journalists is striking and holds important implications for journalists and communicators. These and other important preliminary findings were shared at the 3rd Annual Society for New Communications Research Symposium, which was held Friday, November 14th, at the Hotel Marlowe in Cambridge, MA, (

Monday, November 17, 2008

The 7 Deadly Sins of Social Media

The 7 Deadly Sins of Social Media

Lust, Gluttony, Greed, Sloth, Wrath, Envy and Pride. Yuck - the power of the word is evident in just looking at this infamous list.

The forces of good and evil are universal principles both online and offline. We all come into
the real world (and the virtual one) as innocent babes. But once we arrive, our actions can bring us glory or shame.

In the world of social media, are you going to be a force for good? Or are you going to turn to the dark side - ruining your chances and infuriating those who cross your path?

Wednesday, November 12, 2008

Why Doesn't Anyone Comment on Your Blog?

Why Doesn't Anyone Comment on Your Blog? - Associations Now Magazine - Publications and Resources - ASAE & The Center for Association Leadership
If we had a nickel for all the association executives who lamented about the lack of comments on their association blog, we'd have... at least enough to share a nice lunch. Hey, a nickel's not what it used to be.

How I Use Twitter at Volume

How I Use Twitter at Volume

Twitter, for most people, is the chance to engage with like-minded people, or geographically similar people, or otherwise to align your interests along certain lines. Most people have a hundred, or a few hundred. Some folks feel the crush of too many tweets at around 300-1000 followers. Still others don’t follow back that many people, but consent to having several people read their tweets.

Sunday, November 9, 2008

Online Access of News and 24-Hour Availability Still Tops in Media Relations Practices Study

Online Access of News and 24-Hour Availability Still Tops in Media Relations Practices Study - MarketWatch:

Public relations practitioners who want insights regarding journalists' use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study conducted by Bulldog Reporter and TEKgroup International, Inc., indicates that journalists' usage of these technologies continues to be more extensive than believed by PR professionals. The 2008 Journalist Survey on Media Relations Practices Executive Summary is available on

By the way, I was surprised and somewhat disappointed at the number of blogs that reported the results of this survey without either citing the source, adding any info on how the survey was conducting, or at least linking back to the Web site where you can download the original report.

Friday, November 7, 2008

Newspapers that use Twitter

October: Newspapers that use Twitter graphic designr

Neat list of papers that use Twitter, those that are most active, those that are growing and shrinking.

AND, by paper, list of Twitter accounts for reporters.

Tuesday, November 4, 2008

Getting Started on Twitter: Great Roundup of Great Beginner’s Guides

Communitelligence - Blogs Article Management

Getting Started on Twitter: Great Roundup of Great Beginner’s Guides
With Twitter all over CNN, bubbling up in the news and welcoming an influx of new users and companies, it’s time to round up great beginner’s guides.

Five free ways to listen with social media

From Socialfish

Listening means finding the online social spaces where your audience is already communicating, monitoring the conversations that happen there, and gathering intelligence you can use to better understand your audience. Because social media is open and public by nature, listening is not only welcome -- it's expected.

Free Socialfish Webinar: Found Out Who's Talking About You

Monday, November 3, 2008

STM Social Media Survey

[Extracted from the September/October ScienceDirect Connect Newsletter from Elsevier]

STM Social Media Survey
Earlier this year 2collab conducted a survey of over 1,800 government and academic researchers to gauge social media's current and future impact on scientific research. Some of the key conclusions were:

. In five years, over 50% of respondents see social applications
playing a key role in shaping nearly all aspects of research workflow;

. over 25% currently use social applications (and see them as a major
influence in the future) for finding jobs;

. 23% believe social applications will have a 'major influence' on
grant application and funding within the next 5 years;

. the faculty of tomorrow (based on people aged 25-44, already
published 1-10 articles, in academic research positions) are already using social applications heavily and will continue to use them for professional networking, research collaboration and career development.


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