Wednesday, November 19, 2008

Middleberg/SNCR Survey of Journalists Reveals Generational Gap

Middleberg/SNCR Survey of Journalists Reveals Generational Gap : New Communications Review

While journalists across all age groups and beat assignments are rapidly adopting social media tools into their everyday work, the greatest usage is shown by young “Millennial Generation” journalists. The disparity in usage between younger versus older journalists is striking and holds important implications for journalists and communicators. These and other important preliminary findings were shared at the 3rd Annual Society for New Communications Research Symposium, which was held Friday, November 14th, at the Hotel Marlowe in Cambridge, MA, (http://sncr.org/symposium08/).

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