Monday, December 22, 2008

A detailed how-to guide for measuring MySpace and Facebook

The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement

by Peter Kowalski, Bill Paarlberg & Katie Paine

MySpace and Facebook are the two most popular social networking sites, offering users the ability to create a network of friends, political contacts and business associates with which to share messages, photos and videos.

MySpace and Facebook are used by millions of people to converge and converse around mutual interests. If you happen to be in charge of PR or promotion for something of value to one of those interests, MySpace and Facebook allow you instant access to a potential fan base for your product. Additonally, by listening to the conversations you can get ideas and feedback on how to improve your products or services.

4 Constant Twitter Mistakes You Should Avoid

Twitter is a great tool that can benefit you. But there are some mistakes that people make on twitter. To be a better twitter, it is best to avoid these mistakes, which is what I am going to share with you. Here is the list of the constant twitter mistakes.

From the same author, see also "5 Twitter Applications and Tools that Made Me a Better Twitter User in 2008"

Wednesday, December 17, 2008

People don’t trust company blogs

Forrester: People don’t trust company blogs. What you should do about it.

People don’t trust companies in general. Why should they trust a company blog any more than a press release or an advertisement?

So, what should you do about this?

Make no mistake. This is not a plea to give up on blogging. It is a plea to be thoughtful in how and why you blog.

Tuesday, December 16, 2008

Utterli Group Calling

This new feature will be an exciting new complement to Utterli Groups, allowing you to invite, host, and record a group call for free and post it as an utter.

Group calling is a perfect solution for:

  • Podcasters conducting interviews and talk shows

  • Bloggers that want to talk directly with their audience

  • Groups using conference calling as a collaboration tool

  • Families that want to talk while also sharing pics, videos & more

Friday, December 12, 2008

10 Principles of Social Media

Evolving Web: Modus Cooperandi's 10 Principles of Social Media

My social media principles are attempting to boil down the core lessons that social media has taught us. These can then be applied in a technology neutral way to the rest of our lives and in business.

Note that the first principle is "Associations are inherently good." He is talking not about professional associations such as TMA but rather personal associations among individuals. But it still applies to us. Interesting.

The author says he will post details on the remaining nine principles over the next nine days. That means they should be done by Christmas, 2008.

Wednesday, December 10, 2008

Crisis Communication Planning Now Includes Social Technologies

Crisis Communication Planning Now Includes Social Technologies « Guilt by Association Blog

Now that social technologies are becoming mainstream, do your crisis communications plans account for them?

Includes a nice recap of how TMA used new media during Hurricane Ike.

Intel Social Media Guidelines

Intel Social Media Guidelines

For those of you looking for something more specific than "don't be stupid."

These are the official guidelines for social media at Intel. If you're an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained understand and follow these guidelines, failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure you're up to date.

Tuesday, December 9, 2008

Six steps to measure social media

Six steps to measure social media

Measurement expert Katie Paine explains why measuring your social media campaigns isn’t all about the eyeballs—it’s about engagement.

Thursday, December 4, 2008

Sharing Photos with TwitPic

Twitter 121: Sharing Photos with TwitPic « Social Media University, Global (SMUG)

Twitpic is a site that lets you share photos using your Twitter account. It’s easy to use; You don’t even need to sign up separately. You just log in with your Twitter username and password.

10 Great Twitter-for-Business Articles

10 Great Twitter-for-Business Articles by Technology Blogs on Communitelligence
There's no doubt that Twitter and 'micro-sharing' are making huge inroads into the workplace. If you've been hanging on the sidelines, here's 10 good reasons to jump in and start swimming with the Whale.

Comm PR Help

Communitelligence - Blogs Article Management
We all need help from time to time, and if there was a way for us to voice our need, and get instant answers back ... now that's technology in the service of mankind.

This is the premise behind CommPRHelp, which Communitelligence launched yesterday on Twitter.


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