Monday, December 22, 2008

A detailed how-to guide for measuring MySpace and Facebook

The Measurement Standard, KDPaine & Partners' Newsletter of Public Relations Measurement

by Peter Kowalski, Bill Paarlberg & Katie Paine

MySpace and Facebook are the two most popular social networking sites, offering users the ability to create a network of friends, political contacts and business associates with which to share messages, photos and videos.

MySpace and Facebook are used by millions of people to converge and converse around mutual interests. If you happen to be in charge of PR or promotion for something of value to one of those interests, MySpace and Facebook allow you instant access to a potential fan base for your product. Additonally, by listening to the conversations you can get ideas and feedback on how to improve your products or services.

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