Wednesday, December 17, 2008

People don’t trust company blogs


Forrester: People don’t trust company blogs. What you should do about it.



People don’t trust companies in general. Why should they trust a company blog any more than a press release or an advertisement?

So, what should you do about this?

Make no mistake. This is not a plea to give up on blogging. It is a plea to be thoughtful in how and why you blog.

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