Thursday, December 17, 2009

Five Tips for Effective Blog Writing

Five Tips for Effective Blog Writing -- from Paul Gillin's Blog
In a couple of recent entries, I discussed tricks for coming up with ideas for entries for your blog. Now let’s look at how to express them with clear, search-friendly writing.

Wednesday, December 16, 2009

More Associations Embrace Social Media

Association News - November 2009 [24 - 25]

More and more association executives are embracing social networking as an important new tool. Everything from Facebook to Twitter to YouTube is helping people with common interests to assemble online, share important information, and make valuable contacts and connections.

Scott Briscoe, the American Society of Association Executives' editor-in-chief of new and social media, notes that the rising popularity of social media has reduced the need for association-sponsored networking. He states, "You don't need the association or middleman to do that anymore. The implications of this for associations are significant."

For those association executives who are now restructuring their organization's communications strategy to include social media, the task may seem daunting. Mostly, though, it is just a matter of careful research, planning and gauging what members want. There are potential pitfalls.

Briscoe concludes, "You can't go into this with the idea that you are going to be able to control it. In social media, associations will often have to be participants rather than leaders."

Tuesday, December 15, 2009

6 Reasons Your Organization Should Get a Twitter Account

6 Reasons Your Organization Should Get a Twitter Account

From Lee Aase at Mayo Clinic:

  • Brand Protection

  • Scalability

  • Serving Stakeholders

  • Increasing News Coverage

  • It's Free

  • Listening and Engagement

5 Ways to Increase Amount of Comments on Your Blog or Website

5 Ways to Increase Amount of Comments on Your Blog or Website

For people who are just starting out in the world of blogging one of the most frustrating things that crop up is the lack of blog comments that you receive. This even happens to more established blogs who suffer from a lot of lurkers (people who read the blog without ever announcing themselves) rather than people leaving comments. If you are lucky enough to get comments they can be the lifeblood of your blog and a great source of additional content and go on to be a whole new element to the blog on their own.

So what can you do to get more comments on your blog? I wanted to share some tips that have been very effective for me during the course of building all the blogs that I am involved with.

Wednesday, December 9, 2009

Figuring Out the Groundswell Ladder for Your Demographics

I know this tool is limited -- it sure would be nice if it let us pick, say, physicians of all ages who live in Texas -- but it doesn't. It does, though, give you a quick way to categorize how various demographics fit within the Forrester Groundswell ladder.

Tuesday, December 8, 2009

Who Tweets? One in Five Internet Users

Been meaning to post this demographic update of regular Twitter users for a while (Pew published the article Oct. 21, but I've been too busy twitting and facebooking and working.)

10 Ways To Grow Your Twitter Influence

10 Ways To Grow Your Twitter Influence « Knowledge Enthusiast:

How do you grow your influence and measure it on Twitter?

That is the question that many companies, organizations and individuals are trying to answer, now more than ever.

Edelman create a popular tool that measures an individual’s importance on Twitter called TweetLevel. This tool can help you understand and quantify the importance levels of Tweeters and their usage of Twitter. However, judging a person’s true level of ‘influence’ is tough to define, even though many people have provided a great start.

While doing research for this blog post, I came across several great articles, blog posts and resources to share. Kevin Rose, the founder of Digg, wrote a great piece
about 10 Ways To Increase Your Twitter Followers. Social media expert Brian Solis has a post about Make Tweet Love – Top Tips for Building Twitter Relationships and has an excellent resource titles How to Attract and Influence People on Twitter.

With all this information on this topic, I brainstormed my own list of tips for my readers to share ways to boost your ranking on this social media platform. Below you’ll find my top 10 ways to grow your Twitter influence.

Note: All the links to these articles are on the Knowledge Enthusiast site linked at the top.
Note 2: I tried several times to use Edelman's TweetLevel measuring tool and it never did work.

Thursday, December 3, 2009

The Ultimate Guide for Everything Twitter

ICT WATCH BY : KING ALIBABA: The Ultimate Guide for Everything Twitter:

Twitter isn’t just a cute way for keeping in instant touch with friends on mobile phones anymore. It has ramped up quickly to be the search engine of choice for some with its human driven results.

Applications galore allow you to find friends all over the world with similar interests and keep up with them in real time.

Businesses can form instant direct relationships with their customer bases simply by signing up and using the service regularly, and according to the models Twitter is trying out, they will soon be able to advertise to the Twitter community as well. It has grown into a behemoth that is hard to get your hands around, which is why we’ve put this article together for you.

We’ve compiled an alphabetized glossary here for you so that you can just scan down the list and find the term that you are looking for, as well as a list of popular Twitter applications and instructions for incorporating Twitter into your website and blogs.

Tuesday, December 1, 2009

Social Media: Tricks of the Trade for Advocacy Campaigns

Check out this SlideShare Presentation from Lee Aase of the Mayo Clinic.

Monday, November 30, 2009

Where Your Customers Are

Where Your Customers Are: How Facebook, Twitter and Others Break Down by Age - BNET

BNET reports Nielsen findings.

Facebook, the largest social media network, recently reached 300 million users worldwide — roughly the population of the United States. So do your homework before you approach your customers online. Here's how users on the top social media sites broke down by age in August 2009:

The Big Money's Facebook 50

The Big Money rates companies that it says really know how to use social media (Twitter 12 list coming soon):

"How did we compile this list? First, we defined a universe: A company did not qualify for this list unless its Facebook page(s) had a minimum of 200,000 fans. Within that universe, we rated the companies using a variety of criteria: how often they update their Facebook offerings; the level of engagement demonstrated by their fans; how fast a company’s site has grown; and how creatively the companies are using their Facebook presence, as evaluated by a distinguished panel of outside judges"

Without further ado....The Facebook 50.

Monday, November 23, 2009

Data on Twitter Decline Stacks Up

Data on Twitter Decline Stacks Up - eMarketer

NOVEMBER 20, 2009

Tweeting no more?

First, spectacular growth. Then a summertime slowdown.

And now, in fall 2009, US traffic to is declining.

According to data provided to eMarketer by Nielsen, traffic to was down a dramatic 27.8% between September and October 2009, falling to 18.9 million unique visitors. Nielsen is the latest in a list of research firms reporting declines at comScore said unique visitors were down 8.1% in October, while Compete reported a 2.1% decline.

It has not been unusual to see wide shifts in Twitter traffic readings among Web measurement firms, and different methodologies likely account for the varying visitor counts. But one thing is clear: traffic to the Website is declining month over month after a period of huge gains.

The decrease in visitors could mean either falling interest in Twitter or simply migration to other platforms, such as third-party applications and mobile access.

Free Social Media Guidelines White Paper

Free Social Media Guidelines White Paper from Cision

Download this new Cision White Paper and learn how to develop effective, organic social media guidelines that keep your firm authentically engaged in online communities, including:

  • Who will speak officially about your organization, and about which topics
  • Who will grant permission to discuss new products, company initiatives and industry trends
  • How to respond to online criticisms of your company, and prevent or survive a social media “crisis”
  • Ways for employees to authentically engage in social media interactions without speaking for the company
  • Standards and advice for employee conduct on their personal pages.

Disclosure: Nothing. I have nothing to do with Cision and don't even use their products, but they do publish some excellent white papers. stl

Saturday, November 21, 2009

How Much Time Should I Spend On Social Media

How Much Time Should I Spend On Social Media

From Chris Brogran:
How much time should you spend on social media? In some ways, the answer is: “how long is a piece of string?” And yet, you can set up some simple guidelines. They might be a bit different than you think. By the way, I’m writing these from a business perspective, but remember that I think of religion and nonprofits and all kinds of other applications as business-related, too.

Thursday, October 29, 2009

Tuesday, October 27, 2009

Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations

Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations Capitol Advantage

By Brad Fitch
Vice President, Grassroots & Government Relations Resources
Roll Call Group

The surge of online advocacy since 2002 has transformed how legislators interact with constituents. In 1995 the House of Representatives created uniform e-mail addresses for members of Congress; by 2000 web sites integrated interactive features, such as online polls; by 2004 congressional web forms required advocate organizations and vendors to adapt their technology in order to deliver messages; and 2009 saw the introduction of social media tools, such as Facebook and Twitter, as yet another avenue for the governed and the governing to interact.

This myriad of options combined with the speed of their introduction has left grassroots and government relations practitioners without clear guidance as to which strategies, tactics, or technologies to employ, and which are most effective. This White Paper seeks to capture and explain best practices for online advocacy. It will outline examples of online public affairs advocacy, reference research connected to practical advocacy campaigns intended to influence policy, and offer guidance for influencing governmental decision-making. This paper is based on research and practical examples offered by 2,500 customers of the Roll Call Group’s online products.

New Media Use by Texas Legislators

Andy Fish, managing partner of Texas Legislative Service, shared these interesting stats this morning at a Texas Society of Association Executives seminar. Here's how the 181 members of the Texas Legislature are using new media tools today.

Senators (31)House Members (150)
Personal Web site77%71%

Monday, October 26, 2009

Content Remains King for Online Americans

Online Publishers Association Says Content is Still King:

In research that appears to reinforce the adage that “content is king,” the most recent data from the Online Publishers Association’s (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities.

Twitter and Status Updating, Fall 2009

Twitter and Status Updating, Fall 2009 Pew Internet & American Life Project

Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.

Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices, and younger internet users – those under age 44.

In addition, the more devices someone owns, the more likely they are to use Twitter or another service to update their status. Fully 39% of internet users with four or more internet-connected devices (such as a laptop, cell phone, game console, or Kindle) use Twitter, compared to 28% of internet users with three devices, 19% of internet users with two devices, and 10% of internet users with one device.

Download the full Fall 2009 report from Pew.

Monday, October 19, 2009

Social Media 101 for Associations

Check out this SlideShare Presentation from Deidre Reid at Reid All About It.

Friday, October 16, 2009

The Science Of ReTweets

Check out this fascinating SlideShare Presentation, and Dan's blog on "virology"

Thursday, October 15, 2009

How to Integrate Your Social Media Presence

SmartBlog on Social Meida >> How to integrate your social media presence:

Any conversation on social media and marketing invariably turns to the big question: Which social media platform is right for you? Depending on your industry and your message, the answer may be most of them, but the answer is never just one. As with every other aspect of your marketing mix, the key to good social media strategy is integration.

The possibilities of integration on the Internet are endless, but here are four tips for a good start.

  • Be everywhere

  • Know the rules of each community before you participate

  • Maximize behind-the-scenes integration

  • Cross-promote

Wednesday, October 14, 2009

Facebook and Twitter's Growth Flatten

From Mashable: Stats - Facebook and Twitter's Growth Flatten

Throughout the entire 2008 and the better part of 2009, we’ve reported on
Facebook and Twitter’s explosive growth. Month after month, we’ve seen
tremendous numbers from both these services, while some giants of old, such as
MySpace, dropped lower and lower.

Somewhere in June, however, Twitter stopped growing, at least according to Compete. The same thing happened to Facebook() at the exact same time; at first we’ve attributed the traffic numbers to the summer slumber, but now that Compete’s numbers for September are out, there’s no doubt that both Facebook and Twitter are no longer growing, at least in the eyes of the (admittedly US-centric) Compete.

Tuesday, October 13, 2009

Ten Steps for Creating a FANtastic Facebook Fan Page

Ten Steps for Creating a FANtastic Facebook Fan Page
From Mari Smith on Marketing Profs

Facebook offers many features for strategic networking and generating visibility for your company.

Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create tremendous search engine optimization.

Using Facebook's Social Ads, you can then drive targeted traffic from the entire Facebook site directly to your fan page.

Once potential fans click through to your fan page, your goals are as follows:

  • Immediately grab their attention and make them feel they are in the right place (they feel they made the right decision by clicking on your ad)
  • Inspire them to become a fan
  • Draw them in to engage with your page
  • Keep them coming back—often called "stickiness" (your fans keep coming back to engage with your page)

The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest and keep your fans coming back for more.

Tuesday, October 6, 2009

A Generation of Blackberry Orphans

Mobile technology, especially smartphones like Blackberries, iPhone and the like, has put not only e-mail, but the entire Internet in our hands. Social media apps like Twitter in part were built specifically to function as a mobile means of communication, but even formerly desktop bound sites like Facebook have created mobile versions of their sites and a host of third party apps exist to let us update our accounts on the go.

What is the upshot of all this mobile convenience? Blackberry orphans, and iOrphans as well:

"As hand-held email devices proliferate, they are having an unexpected impact on family dynamics: Parents and their children are swapping roles. Like a bunch of teenagers, some parents are routinely lying to their kids, sneaking around the house to covertly check their emails and disobeying house rules established to minimize compulsive typing."

From the Wall Street Journal's technology page, link here.

Monday, October 5, 2009

Getting a Handle on Twitter

From the Good Folks at Stratton Publishing
  1. Make it branded but personal.
  2. Reach out to followers.
  3. Make your 140 characters count.

Tuesday, September 29, 2009

Charlene Li on creating a groundswell

Charlene Li on creating a groundswell
Charlene Li, author of Groundswell, an influential book about how technology has enabled people to connect in ways never previously possible, keynoted the second general session at ASAE & The Center’s Annual Meeting and Exposition. Her key points:

Monday, September 28, 2009

Twitter: Is it TOO good?

Kathy Sierra wrote this about Twitter in 2007, when most people thought it was at its peak of popularity and many were predicting its demise. Obviously "they" were wrong, but Ms. Sierra had some good points to make about the down-side of tweeting:

1) it's a near-perfect example of the psychological principle of intermittent variable reward, the key addictive element of slot machines.

2) The strong "feeling of connectedness" Twitterers get can trick the brain into thinking its having a meaningful social interaction, while another (ancient) part of the brain "knows" something crucial to human survival is missing.

3) Twitter is yet another--potentially more dramatic--contribution to the problems of always-on multi-tasking... you can't be Twittering (or emailing or chatting, of course) and simultaneously be in deep thought and/or a flow state.

Read the rest of the article on her blog, Creating Passionate Users.

Intro to Social Media with Examples from the Health Sector

An introduction to social media with examples from the health sector

From Alexanda Samuel, PhD at Social Signal:

For social media to support practice change, practitioners need to see its value to their work and their patients. I suggested that one way to understand the impact of social media is through its relationship to social capital.

Social capital, understood as the density of relationships and trust within a community, is a key determinant of health. Individuals are happier and healthier in communities with high levels of social capital, and high social capital communities have stronger economies and more stable political systems.

Wednesday, September 23, 2009

26 Great Sets of Facebook Tips

ecoscribe's facebook Bookmarks on Delicious

How cool - sharing a Delicious list from non-profit social media consultant Kivi Leroux Miller with her best list of ways to best use Facebook. So that makes this a Blog item about a Delicious list about using Facebook. That's multi-social media.

Check out Kivi's Twitter page at
Check out her blog at

Tuesday, September 22, 2009

Facebook Best Practices for Nonprofit Organizations

Facebook Best Practices for Nonprofits - from DIOSA Communications

Three new best practices are added each month. Current top three:
  1. Configure your Page's "Settings to allow more participation
  2. Use your organization's logo as your Page picture (I'm making this change now)
  3. Put "http://" before all Web sites in "Updates".

Five Most Common Mistakes Made by Nonprofit Admins on Facebook

Five Most Common Mistakes Made by Nonprofit Admins on Facebook « Nonprofit Tech 2.0
As I was browsing through numerous nonprofit Facebook Pages today, I was quite surprised to see that many nonprofits still really don’t understand the Facebook Page tool set. Here are five of the most common mistakes being made by Nonprofit Admins that I saw today on Facebook.

Friday, September 18, 2009

How to Write Effectively for Twitter & the Social Web

How to Write Effectively for Twitter & the Social Web

From Interactive Insight Group

Social media itself has changed writing online – making it more informal and personal. In fact, when you’re writing online these days, you’re writing not only for your audience but also for search engines and social media sites. Add Twitter to the equation and the need to communicate with only 140 characters raises writing for the social web to a new art form.

In this post, we’ve pulled together a collection of articles with advice on writing for Twitter and the social web. We’ve organized these articles into the following topics - general online writing principles, writing strong headlines, writing for Twitter, and writing for search engines.

Monday, September 7, 2009

Fix What's Wrong; Keep What's Good - Social Media Page

Believing that President Obama and Congress must slow down and get health system reform right, the Texas Medical Association has launched the 'Me and My Doctor, We Know Best' patient-physician action campaign.

"The most important people in the national health care debate are sitting in your exam room right now," said TMA President William H. Fleming III, MD. "Working together, physicians and patients need to make sure Congress and the president fix what's wrong with our health care system and keep what's good."

Social media -- like Facebook, Twitter, blogs, and podcasts -- are vital ways to spread the message and engage more physicians and patients around the country. Here are some simple steps you can take to make this campaign "go viral:'

Thursday, August 27, 2009

Twitter 101 for Business — A Special Guide

Twitter 101 for Business — A Special Guide

Straight from the birdies mouth:

Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

10 Twitter Tips for Nonprofit Organizations

10 Twitter Tips for Nonprofit Organizations

From's Heather Mansfield
Newsweek said it best: 'Suddenly, all the world is a-Twitter.' Simple and powerful, Twitter is a must for nonprofit organizations. I created and manage a portal to nonprofits on Twitter @nonprofitorgs and based on my experience using site, I have crafted ten of my favorite Twitter Tips for beginners:

Wednesday, August 19, 2009

Social Media Dictionary

iClimber - Social Media Dictionary

From API to Zimbio

Thanks to @PeachBytes5 for the link to this resource

10 practical tips for Facebook fan pages

Print Article: 10 practical tips for Facebook fan pages
With more than 250 million users and great tools for brands, Facebook is an obvious place for brands to start engaging with their audiences. Facebook Pages were created specifically for the needs of businesses interested in reaching their audiences on Facebook. Creating a fan page is free and easy, but there are some common sense practices, as well as tricks, to ensuring your fan page is successful.

Monday, August 17, 2009

Twitter Tools for the Enterprise

Corporate Twitter Toolbox: Twitter Tools for the Enterprise

From Sudha Jamthe at Mashable
This is a list of the top Twitter tools to manage your social media engagement with your customers. While it isn’t a comprehensive list of every available tool, it does cover the market leaders in each category.

Saturday, August 15, 2009

Facebook | Statistics

Facebook Statistics

How many? What do they do? Where's the growth?
Nice succinct set of stats on Facebook users.

Thanks to my friend @PeachBytes5 for this link

Friday, August 14, 2009

Social Media Users Profiled

Social Media Users Profiled : MarketingProfs

Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what are their social-media usage patterns, and do they actually buy anything?

Tuesday, August 11, 2009

Social Network Usage Among Physicians is Soaring

Social Network Usage Among Physicians is Soaring « Guilt by Association Blog

From my friend Frank Fortin at Massachusetts Medical Society

A year ago, the case for focusing on social networks rested mostly on our younger members. This year, there’s a critical mass for online networks among every age group, even those over 55. Given Facebook’s growth since last summer, this may not be surprising. But until we did this survey, it wasn’t clear that this applied to our members. Now, we know that it does.

There is still a strong case for developing RSS feeds, tagging, ratings, reviews, blogs, widgets for portals (iGoogle), video and podcasts. It’s no longer a question there are fish in those ponds – we know they are. Now it’s a question of business and marketing strategy – not if we fish there, but when.

Saturday, August 8, 2009

A Round Up of Great Twitter Resources for Nonprofits

A Round Up of Great Twitter Resources for Nonprofits Web Ad.vantage

Twitter has become a great tool for businesses. More and more we hear of companies hiring Social Media Managers to implement and control their social media efforts, especially Twitter efforts. But what about Nonprofits? Nonprofits are typically not in a position to create new jobs for online efforts. How can a nonprofit utilize Twitter efficiently?

Instead of drafting yet another blog post giving our thoughts on Twitter for nonprofits, we thought it’d be great to weed through the articles that already exist and highlight those we think are most useful. Below you will find the links to the sites and a summary of the information they offer. Some are older and some are new, but all contain great information. And of course, we’ll still include some tips of our own!

Thursday, August 6, 2009

Building Social Community Around Your Cause

onPhilanthropy: Articles: Building Social Community Around Your Cause: Use social media tools to engage your audience and drive greater donations online

The nonprofit landscape is becoming increasingly competitive, with more charitable organizations chasing the same donor dollars and former supporters having less time and money to give. As a result, many nonprofits are looking for new ways to reconnect with constituents and keep them engaged.

Social media, which are perhaps best known for their use on popular websites like MySpace and Facebook, can be similarly adopted by nonprofits to drive interest, encourage donations and build community around key issues, causes and goals.

Get More Twitter Followers TODAY

Get More Twitter Followers TODAY

Some satire up front from Chris Brogan, then ten great rules for getting quality conversations (and followers) going on Twitter:
"Yes, that’s right! YOU can have hundreds and hundreds of new Twitter followers starting today, and it won’t cost you ONE CENT. That’s right. Free! You can have all the glory and benefits of more Twitter Followers (and followers=power, right?) without having to pay someone else, and without having to surrender your login and password to a third party source (who will then just spam all your existing followers with links to their site anyway). Are you

Wednesday, August 5, 2009

Who Uses Social Networks?

Who Uses Social Networks? - eMarketer

Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—or even more often.

More than 70% of Internet users under age 35 browsed social networks. That percentage decreased as users got older, with only 43.1% of those ages 35 to 54 and 18.9% of users ages 55 and older visiting social networks. Still, those represented huge climbs from usage in Q2 2008.

Monday, August 3, 2009

Are online communities a threat to associations?

SmartBlog Insights » Blog Archive » Are online communities a threat to associations?:

Many of us participate in online communities and belong to associations; what can we learn by examining the value we receive from each, as our members are likely to do? We get news, education and access to experts online. We develop and deepen relationships with peers via online communities. Some question the value of their association membership as they now receive more of these critical benefits freely online than from associations. Are our members experiencing the same?

Read more about it.

Top 10 Social Networking Gaffes

Top 10 Social Networking Gaffes - ABC News
Next time you think about getting snarky on a social network, consider this: A Chicago woman's Twitter post about her 'moldy apartment' has landed her with a $50,000 lawsuit from a local management company.

Saturday, August 1, 2009

A Brief and Informal Twitter Etiquette Guide

A Brief and Informal Twitter Etiquette Guide
I love Twitter. I think the service is a wonderful tool that permits a whole new way of communicating. The thing is, it’s also a place where newcomers might often make some mistakes in their choices that will likely be taken in a negative manner, and will likely result in an unfollow or a block from other Twitter users.

Tuesday, July 28, 2009

Top 10 Guidelines for Corporate Social Media Policy

Corporate Social Media Policy: Top 10 Guidelines « PR-Squared

You want the work done for you, eh? I get it.

One of our new clients (an iconic brand that I can’t wait to tell you about!) recently worked on a new Social Media Policy which we helped to refine and humanize. It represents one of the best examples I’ve seen, and offers the added benefit of having been vetted by top corporate lawyers.

Friday, July 17, 2009

What Social Media Can and Can't Do for You

What Social Media Can and Can't Do for You - ClickZ
Social media is at its best when used as a tool to listen and interact with buyers in the early-to-middle stages of their buying cycle. This is the time to focus on providing consumers with content that matters to their buying process. While it's possible to direct sell and find customers 'in the market' today, it's also difficult. Most of today's companies are overly obsessed with late-stage buyers; thus, this kind of thinking seems to them less valuable.

Tuesday, July 14, 2009

Red Cross Social Media Handbook

Social Media Strategy Handbook

How well done and well-presented. What a great tool this is for engaging chapters and members to spread the organization's word via social media. This looks like a real must-read.

Thanks to @kivilm, @oneicity, @NancySchwartz, and @wharman for sharing

Social Media Releases generate double the coverage

Analysis shows Social Media Releases generate double the coverage: A Shel of My Former Self

Just ask Adam Parker, CEO of RealWire, a UK-based wire service that offers a Social Media Release option. In a post today on his Show Me Numbers blog, Parker analyzed 997 releases his company distributed from December 2008 to May 2009, 71 of which were SMRs. The results suggest that the SMRs earned double the coverage of traditional releases.

Double. As in twice as much. 200%. Double.

Yet another Social Media Release primer

Yet another Social Media Release primer: a shel of my former self
An SMR is not going to take stains out of your carpet, make crops grow in Ethiopia or take a bullet for you. What it will do, when executed well, is increase the coverage your story gets online.

Non-Profits: Follow the 'Six G's' of Social Media Marketing

Market or Promote Your Cause on Social Media? Yes, You Can!
From Kivi's Nonprofit Communications blog
Good nonprofit marketing via social media is:
  • Genuine. Real, specific people at the organization are doing the talking. They never hide behind the 501(c)(3).
  • Generous. You promote others, as well as yourself, and freely offer resources, info, help, etc. that advance your mission. You do so by commenting, retweeting, linking, etc.
  • Grateful. You acknowledge the support and generosity of others in accomplishing your mission.
Conversely, bad nonprofit marketing via social media is:
  • Greedy. Always promoting only one’s organization, programs, and points of view at the exclusion of everything and everyone else.
  • Grandstanding. Holding up yourself or your organization as the be-all, end-all, know-it-all.
  • Grabby. Always trying to latch on to others or using unrelated posts or tags to get your message out.

Monday, July 13, 2009

Is Someone Else Using Your Twitter Hashtag?

Wild Apricot Blog : Is Someone Else Using Your Twitter Hashtag?
There are a few steps you can take to minimize the chance of accidentally choosing a hashtag that’s already “taken” — or of seeing “your” hashtag in regular use by another organization.

Nonprofit Organizations Lead the Way in Social Media Adoption

Nonprofit Organizations Lead the Way in Social Media Adoption According to Society for New Communications Research Chair Dr. Nora Ganim Barnes and Eric Mattson of Financial Insite : New Communications Review

The nation’s largest nonprofit organizations have outpaced corporations and academic institutions in their adoption of social media, for the second year in a row, according to a new research study, “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities.”

Link to full study

Social Media Popularity Skyrockets

Social Media Popularity Skyrockets : MarketingProfs

Social networks have exploded in popularity in the past year.

More than 4 in 10 (43%) among those who are online now uses social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago—according to the Consumer Internet Barometer, a quarterly report produced by the Conference Board and TNS.

Wednesday, July 8, 2009

Study: Older C-Level Execs Avoid Twitter, Blogs

Study: Older C-Level Execs Avoid Twitter, Blogs - ClickZ
Are corporate executives embracing Twitter and blogs? Not if they've received an invitation to join the AARP.

Tuesday, June 16, 2009

Healthcare Social Media

The PR Guy: Straight to the Point: Healthcare Social Media

In a world where Facebook is bigger than Myspace and, together, they have 400 million global users, it's obvious that the healthcare industry is acknowledging it has to adopt these new communications channels... and is starting to do so.

On the association side, it's critical that member-based and issue associations leverage all the communications options at their disposal. From member retention to public policy, social media should be a central part of any healthcare associations marketing strategy

Tuesday, June 9, 2009

10 Types of Blog Posts That Associations Can Rock

10 Types of Blog Posts That Associations Can Rock : SocialFish

An oldie but a goodie.
Nothing draws blog readers and commenters like meaningful, engaging posts. Here are some ideas to get you thinking and planning.

Friday, June 5, 2009

Everything I Need to Know About Twitter I Learned in J School

Everything I Need to Know About Twitter I Learned in J School

Great Top Eight list from Marketing Prof's Ann Handley:
News journalism works best when it’s simple and direct, at least in the story’s lead sentences. And simplicity (and other tenets of good journalism — like brevity, and clarity, and immediacy) are now cornerstones of how many businesses, brands and individuals communicate on Twitter.

Thursday, June 4, 2009

7 steps to measurable success in social media

Facebook and Twitter are up, MySpace is down

Facebook and Twitter are up, MySpace is down - CNNMoney Jun. 2, 2009
Users spend more time on Facebook than any other social network site. Much more. But other sites are growing quickly, and experts say no social network is safely on top of the market.

Wednesday, June 3, 2009

9 Logical Reasons Why You Need to Integrate Twitter into Your Website

9 Logical Reasons Why You Need to Integrate Twitter into Your Web site CHROMATIC
Regardless of who you are or what you do, the advantages to integrating Twitter into your website will almost always outweigh the disadvantages.

Tuesday, June 2, 2009

Struggling With Social Media? Here's Why

Struggling With Social Media? Here's Why - Associations Now Magazine - Publications and Resources - ASAE & The Center for Association Leadership
Now that we've all stumbled out of the blocks on social media, it's time to get it right. Marketing and social media expert Charlene Li says one rule comes before all others: Use social media within the context of your association's strategic goals. Otherwise, why bother?

Tuesday, May 26, 2009

How-To Use Hashtags

Hashtags 101: How-To Use Hashtags - Share YOUR #hashtagtip Blog of Mr. Tweet
Hashtags are popular on Twitter now more than ever! With popularity has come numerous questions asking what the heck hashtags are, why they should be used, and how to get started on using them. We’ve been listening to your tweets and present you with a guide to using Twitter hashtags.

Thursday, May 21, 2009

Social Media’s Impact on the Lifetime Value of Non-Members and Lapsed Members

Social Media’s Impact on the Lifetime Value of Non-Members and Lapsed Members « Association 2020

For years, associations have been contemplating and calculating the lifetime value of a member. In other words, the measure of the tangible value of a member who maintains her membership over a period of time minus the cost of servicing that membership.

As we continue to move rapidly through the not-so-new frontier of the social web, we need to also look at another important lifetime value measure… that is the lifetime value of non-members and lapsed members. The truth is we should have been looking at this particular measure even before the arrival of the social web years ago.

Friday, May 15, 2009

Using New Media To Promote Health & Medical News

Slideshare Presentation from the FDA - government really trying to use new media to reach the public and professionals.
View more presentations from Lee Aase.

Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use

Wild Apricot Blog : Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use

Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. If you've been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits.

Here's a hand-picked selection of presentations to get you started.

Some of these have become popuar standards, while others are new material that you may not have seen before. In fact, a few of these presentations were just made available in the past few days!

Web Video & Health Care Case Studies & Best Practices

Check out this SlideShare Presentation from Lee Aase at the Mayo Clinic. Watch as the numbers of views on the YouTube video begin to climb faster and faster.
View more presentations from Lee Aase.

Thursday, May 14, 2009

Twitter Hits Almost 20 Million Visitors in April

From - data shows nearly 1200-percent increase in the past year.

Tuesday, May 12, 2009

Energizing Word of Mouth through Social Media

Check out this SlideShare Presentation from Lee Aase at Mayo Clinic
View more presentations from Lee Aase.

Thursday, May 7, 2009

4 Steps for Setting Up an Organizational Twitter Account

SocialFishing...: 4 Steps for Setting Up an Organizational Twitter Account
We're often asked about how to set up a Twitter account for an organization, when it's likely that more than one staffer will be tweeting.

Here's a quick four-step rundown of what we would do. This isn't the only way, of course. But if you are starting from scratch, this is what we would suggest.

Tuesday, May 5, 2009

5 Tips for Optimizing Your Brand’s Facebook Presence

5 Tips for Optimizing Your Brand’s Facebook Presence

From Steve Coulson

So – you’ve set up a Facebook() public profile for yourself, your brand or your company, and you’re starting to post content. Now what?

If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect. So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success.

Monday, May 4, 2009

Social Media Case Study in Health Care Advocacy

Check out this SlideShare Presentation about how the palliative care community used social media to get the FDA to reverse its ruling that that manufacturers of 14 unapproved pain medications commonly used by palliative care physicians must cease production of said medications within 60 days.

Monday, April 27, 2009

The Future of the Social Web: In Five Eras

The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang Social Media, Web Marketing

From one of Forrester's social media geniuses:
Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend.

Thursday, April 23, 2009

Six Ways You Should Be Using Twitter (that Don't Involve Breakfast)

Lifehacker - Six Ways You Should Be Using Twitter (that Don't Involve Breakfast)

Discounting Twitter altogether because you think it's ridiculous that people tweet about what they had for breakfast is like claiming that email is useless because of forward chains. It's a mistake, and you'd be missing out on a great tool if you let that put you off Twitter completely.

Twitter is as useful as you make it. In fact, Twitter does several very worthwhile things better than any other tool.

Wednesday, April 22, 2009

Inside the Minds of Twitter Users

Inside the Minds of Twitter Users:

Results of MarketingProfs survey, by Ann Handley

We know plenty about Twitter’s crazy growth rates and mushrooming membership. We know about brands on Twitter, celebrities on Twitter, politicians on Twitter. We know Twitter apps, hashtags, trends, tools, tips and tricks. But we understand less about the motivations of users: Why do people use Twitter? How do its users feel about common practices there? What are their beliefs about Twitter, and how do they view their experiences?

Big questions, for sure. But in a recent survey on Twitter, we started to uncover some answers. Here are the highlights of a survey of 432 highly involved Twitter users (who spend an average of 2 ¾ hours per day on Twitter).

Tuesday, April 14, 2009

Finding Utility in the Jumble of Tweeted Thoughts

Finding Utility in the Jumble of Tweeted Thoughts -

From the April 13, 2009, New York Times.
Thanks to Mia Price for pointing this out
... taken collectively, the stream of messages can turn Twitter into a surprisingly useful tool for solving problems and providing insights into the digital mood. By tapping into the world’s collective brain, researchers of all kinds have found that if they make the effort to dig through the mundane comments, the live conversations offer an early glimpse into public sentiment —
and even help them shape it.

Mind-Blowing Facebook Stats and What to Do With Them

Mind-Blowing Facebook Stats and What to Do With Them - ClickZ

Facebook hits 200 million members.
... if Facebook were a country, it would be the fifth most populated nation on the planet, following China, India, the U.S., and Indonesia ...

Where's the Scott Monty of Healthcare?

Parenting Solved: Where's the Scott Monty of Healthcare?

We hear a lot about the pioneering efforts of social media maven Scott Monty at Ford Motor Company. He’s where the influencers are (even outside the Hilton at SXSW offering free rides). Forget what he’s doing for the Ford brand, his story alone makes business news. I'm a physician and I follow him.

So where’s the Scott Monty of health care? I’m still looking. It’s puzzling that more companies haven’t followed from the Ford example.

Editor's note: Dr. Vartabedian and I will co-present at TexMed 2009 next month in Austin. Physicians & Social Media: Blogs, Tweets, Bogs, & More. Two shows on Friday, May 1.

Thursday, April 2, 2009

Search the Social Web - Ultimate Toolkit

How-To: Search the Social Web - Ultimate Toolkit

Social media has created an explosion of information online. People are writing on blogs, tweeting, bookmarking, sharing, commenting, etc.

You no doubt want to tap into this wealth of information and learn what people are saying about you, your business, your competitors and the topics you’re interested in.

The challenge is: how to find, filter and process the information you need - the information that will help you do what you want to do.

Monday, March 30, 2009

'Physicians and the Power of Online Social Networks: Tweets, Blogs, and More'

What are You Doing May 1?
Physicians who blog, Twitter, or Facebook with their colleagues or patients are invited to attend one of two special sessions on communicating with patients on Friday, May 1, at TexMed 2009. Pediatrician Bryan Vartabedian, MD, of The Woodlands, who blogs on parenting and child health, and Steve Levine, TMA's vice president of communications, will make the presentations.

Social Networking on TMA Web Site

Social Networking on TMA Web Site
Join TMA Online Communities and exchange ideas, learn best practices, and develop a new practice management resource. You will find a five-minute tutorial on the sign-in page to get you started.

Thursday, March 26, 2009

Dunbar's Number

The Numbers Guy -

I've heard Dunbar's number mentioned several times, but this old (gosh, is 2007 "old"?) Wall Street Journal article tells us all about it. Thanks to blogger, and Austinite, Connie Reece for pointing it out again today.

Is there a numerical cap on how many friends we can have?

As users of Facebook, MySpace and other social-networking sites pile up hundreds, even thousands, of 'friends,' several commentators and news articles have cautioned that there is a natural limit to a friendship circle. They typically cite the so-called Dunbar's number, 150, as a ceiling on our personal contacts. This limit was derived by extrapolating from social groups in nonhuman primates and then crediting people with greater capacity because of our larger neocortex, the part of the brain used for conscious thought and language.

Twitter in Plain English - Cool animation explanation

Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days

Number of US Facebook Users Over 35 Nearly Doubles in Last 60 Days

Don’t look now, but the number of Americans over 35, 45, and 55 on Facebook is growing fast. In the last 60 days alone, the number of people over 35 has nearly doubled. Developers and marketers may want to think about how to serve this group of new users.

Wednesday, March 18, 2009

Facebook Now Growing By Over 700,000 Users A Day

Facebook Now Growing By Over 700,000 Users A Day

Facebook’s growth does not appear to be slowing by any means. Appearing for an interview on the Today show in a bold red tie earlier today, Mark Zuckerberg told Matt Lauer that the site is growing by more than 5 million users a week globally and more than one million a week in the United States. This is unprecedented growth for the social network which now attracts over 10 percent of the global internet population to its site.

Thursday, March 12, 2009

Social Networks: Facebook Takes Over Top Spot, Twitter Climbs

Social Networks: Facebook Takes Over Top Spot, Twitter Climbs

Some key metrics in the health of a social network revolve around the activity of the user base – visits per unique visitor and time on site. While Facebook has excelled in both areas, MySpace has remained flat or fallen off, with new hot property Twitter climbing the ranks.

ADDED: Check out this list of the Top 20 Social Web Sites from

Wednesday, March 11, 2009

Nielsen: Social Networks Bigger than E-mail

Global Faces and Networked Places: A Nielsen report on Social Networking’s New Global Footprint

Social networks/blogs now 4th most popular online category – ahead of personal e-mail.

These sites account for one in every 11 minutes online.

Facebook has the highest average time per visitor amongst the 75 most popular brands online worldwide

Tuesday, March 10, 2009

Tweetdeck vs. Twhirl

Tweetdeck vs. Twhirl SMUG - Social Media University, Global
Tweetdeck and Twhirl are desktop applications for your computer that help you manage your interactions with Twitter to be more effective and efficient. Nine months ago, Chris Miller compared the two and though Twhirl was better. In this post I’m not attempting an exhaustive comparison, but just hopefully giving you a taste of what you can do, so you will be encouraged to explore the benefits of each for yourself.

Facebook's New Public Profile Pages: Good News for Nonprofits

Wild Apricot Blog : Facebook's New Public Profile Pages: Good News for Nonprofits

FYI: TMA is working to convert our old group page to the new format.
Facebook just got a lot more friendly for nonprofits with the announcement of Public Profile Pages. This means nonprofits now be able to 'share all types of content with an unlimited number of users' and Facebook users will be able to comment on the posted content, just as they would on the personal profile page of any Facebook friend.

47 Awesome Twitter Tools You Should be Using

47 Awesome Twitter Tools You Should be Using deonté
As the volume of users rise, so does the number of third party sites, tools, and services that all serve to make Twitter more dynamic, meaningful, and useful.

Friday, March 6, 2009

Blog: Case Reports and HIPAA Rules

Clinical Cases and Images - Blog: Case Reports and HIPAA Rules

Might be a source of useful advice for member physicians who want to blog about their clinical experiences

Imagine this scenario:

You are a medical blogger (doctor, nurse, student) and just saw a very interesting patient. You would like to describe the patient as a clinical case on your blog, in order to share it with other health care professionals (some non-medical readers may visit your blog as well).


Is this case report allowed under HIPAA regulations?


Yes, if you observe certain rules.

Also, just ran across this Healthcare Blogger Code of Ethics. Haven't checked it out too deeply yet.

Thursday, March 5, 2009

Facebook Pages Get a Major Upgrade

Facebook Pages Get a Major Upgrade SMUG - Social Media University, Global:
Facebook’s Pages program for businesses and other organizations got a major upgrade this afternoon with the implementation of changes that make pages much more like a personal profile. In fact, I think they are now calling pages “Public Profiles.”

Wednesday, March 4, 2009

Secret Groups as Your Free Small Business Intranet

Facebook 201: Secret Groups as Your Free Small Business Intranet SMUG - Social Media University, Global
Here are the three steps to creating your free small business intranet, assuming you have already created your Facebook account. (You have done that, haven’t you?)

Wednesday, February 25, 2009

The Periodic Table of the Social Media Elements

The Periodic Table of the Social Media Elements « eyecube

From Rick Liebling at Eyecube comes this real cool combination of social media tools and best practices combined with links to some of the top social media masters of the day. As a college chemistry major, I appreciate the simplicity and interconnectedness of using the periodic table.

By the way, here's a link to a larger version of the image on Flickr (which is Fk, element 72 in the table).

Tuesday, February 24, 2009

Social Media News Releases

After an interesting (non-sales) Webinar from the folks at Vocus today, I've collected some of the links they discussed to put together this package on social media-enhanced news releases.

Great "how to" guide on writing a press release for bloggers and other social media publishers / hubs. By Brian Solis of Future Works.

How to Write Social Media Press Releases - By Brian Solis

This goes hand in hand with the classic Social Media News Release Template 1.0 from Shift Communications: The social media press release is an evolved form of press release which focuses on distributing valuable information, sources and references about a story in a format more in tune with the needs of web-based reporters and bloggers.


Finally, here's a link to Shift's Social Media Newsroom Template and their immensely complex and very slow to load Social Media News Release Template 3.0

The Essential Guide to Social Media

The Essential Guide to Social Media is a "quick start" overview of how to listen and participate in social media marketing.

SEO for News Content | Online Marketing Blog

Writing for the Web: SEO for News Content Online Marketing Blog

From Lee Oden's Online Marketing Blog

Search is one of the most useful resources to a journalist or reporter and that presents an opportunity for companies with compelling news. Whether it’s optimizing the text of web pages, press releases or a newsroom plus digital assets like audio from interviews, images and video, there are opportunities for optimization. If a document or media asset can be searched on, it can be optimized.

How The National Wildlife Federation Uses Social Media

How The National Wildlife Federation Uses Social Media

Interview with NWF's Danielle Brigida

“When I initially started signing NWF up for social media sites, I was looking to increase our activist numbers and rally people to speak up for wildlife. I was looking for hard numbers on converting people and engaging them to be high-end activists.

"I soon learned that NWF needed a presence that was about much more than pushing people to fill out action alerts, so I switched my goals to be more about engagement, leaving traditional ROI behind. Currently, our business reasons for using social media are (1) to establish our brand, (2) to build relationships and (3) to listen to people more effectively. We’ve definitely had to take into account that the benefits that come from being active on social media sites are often measured differently than other business goals of the organization.”


"If you start to view social media as an orchestra you can see how they all work together."

How to Reach Baby Boomers with Social Media

How to Reach Baby Boomers with Social Media - ReadWriteWeb

A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What's more, the percentage of those participating is on the rise


The best bets for getting Boomers interested in your content is to create blogs or ideos that relate to the life or work-style of Boomers, Forrester suggests. And if you're looking for feedback and contributions from the Boomers themselves - like comments or criticisms - make that process dead simple. Don't introduce overly complex sign up forms or processes. Instead, encourage low-effort contributions such as star ratings.

Wednesday, February 18, 2009

Facebook Withdraws Privacy Change

"Facebook backed down late Tuesday on policy changes that tens of thousands of users complained would grant the social-networking site the ability to control their information forever, even after they cancel their accounts."

More stories:

Facebook "Withdraws" Data Change

Facebook Privacy Change Sparks Federal Complaint

Tuesday, February 17, 2009

Surgeons send 'tweets' from operating room

Surgeons send 'tweets' from operating room -

This really isn't association related, but it IS medical and it IS Twitter and lots of folks are curious so ...

It's 7 a.m. at Henry Ford Hospital, and surgeons are preparing to remove a cancerous tumor from a man's kidney.

It's potentially a risky surgery, but everything's ready: The doctors and nurses are in the operating room, the surgical instruments are sterilized and ready to go, and the chief resident is furiously Twittering on his laptop.

The folks at @HenryFordNews say, "For those interested in our live surgery tweets, our next one is tentatively planned for March 6th."

Monday, February 16, 2009

Experiments in Social Media

Guilt by Association Blog

There’s no better way to learn about something than to jump right in. So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events.
Also, check out how TMA is using YouTube video and Facebook to promote our First Tuesdays at the Capitol events. Here's our second YouTube video for First Tuesdays.


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