Friday, January 30, 2009

35 Tips for getting started with social media

Social Media Marketing Strategies » 35 Tips for getting started with social media
If you are going to start using social media, you should at least have an understanding of what it’s about. Social media is not about the tools, the tools are only a facilitator.

Thanks to the Digital Now blog for pointing out this list.

Wednesday, January 28, 2009

Blogging is a business requirement

Shel Holtz: The time has come: Blogging is a business requirement

About 18 or 19 years ago, scorn was heaped upon me when I insisted that pretty much every company would need to adopt email and provide employees with email addresses. I got the same reaction 12 or 13 years ago when I proclaimed all companies would require a presence on the World Wide Web. Today, email and a website are a de facto requirement for most businesses, large or small.

Today, I’m taking the same stand on corporate blogs (a reversal of my earlier position, which suggested that a corporate blog was a strategic decision):

Every business should have an authoritative, official corporate blog.

Friday, January 23, 2009

B-to-B Social Media: Yes, You Can!

Paul Gillin's Blog: B-to-B Social Media: Yes, You Can!

Paul Gillin covers a number of social media applications in this post, but I particularly like what he has to say about the future of podcasting.

Podcasts are one of the least appreciated tools for business-to-business communications. EMarketer says regular podcast listeners are twice as likely to have advanced degrees and to earn over $100,000 annually as non-listeners. Nearly every information technology company now regularly uses podcasts as educational tools. Their busy corporate customers appreciate the fact that podcasts let them consume information while driving, exercising or waiting for the train. It’s a great way to use otherwise unproductive downtime."

Sunday, January 18, 2009

More Adults Than Ever on Social Networks

More Adults Than Ever on Social Networks - ReadWriteWeb

The share of adult internet users who are involved in social networking online has more than quadrupled in the past four years in the U.S. In 2005, only 8% of adults had a social network profile. As of December 2008, that number was 35%. What motivates those in older generations to go online? Is it the opportunity to professionally network with their colleagues? The answer may surprise you.

See the full Pew Internet & American Life Project report

Overall, personal use of social networks seems to be more prevalent than professional use of networks, both in the orientation of the networks that adults choose to use as well as the reasons they give for using the applications. According to May 2008 survey findings that are released here for the first time:

  • 50% of adult social network users have a profile on MySpace
  • 22% have a profile on Facebook
  • 6% have a profile on LinkedIn

Online social network applications are mainly used for explaining and maintaining personal networks, and most adults, like teens, are using them to connect with people they already know.

  • 89% use their online profiles to keep up with friends
  • 57% use their profile to make plans with friends
  • 49% use them to make new friends
  • Other uses: organize with other people for an event, issue or cause; flirt with someone; promote themselves or their work; make new business contacts

Monday, January 12, 2009

Build a Social Media Cheat Sheet for Any Topic

How to: Build a Social Media Cheat Sheet for Any Topic - ReadWriteWeb
Let's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest.

Is there any way to ramp up your knowledge of these fields, fast, other than the 'Google and wander' method? We think there is. Below you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry.


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