Friday, January 23, 2009

B-to-B Social Media: Yes, You Can!

Paul Gillin's Blog: B-to-B Social Media: Yes, You Can!

Paul Gillin covers a number of social media applications in this post, but I particularly like what he has to say about the future of podcasting.

Podcasts are one of the least appreciated tools for business-to-business communications. EMarketer says regular podcast listeners are twice as likely to have advanced degrees and to earn over $100,000 annually as non-listeners. Nearly every information technology company now regularly uses podcasts as educational tools. Their busy corporate customers appreciate the fact that podcasts let them consume information while driving, exercising or waiting for the train. It’s a great way to use otherwise unproductive downtime."

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