Wednesday, January 28, 2009

Blogging is a business requirement

Shel Holtz: The time has come: Blogging is a business requirement

About 18 or 19 years ago, scorn was heaped upon me when I insisted that pretty much every company would need to adopt email and provide employees with email addresses. I got the same reaction 12 or 13 years ago when I proclaimed all companies would require a presence on the World Wide Web. Today, email and a website are a de facto requirement for most businesses, large or small.

Today, I’m taking the same stand on corporate blogs (a reversal of my earlier position, which suggested that a corporate blog was a strategic decision):

Every business should have an authoritative, official corporate blog.

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