Sunday, January 18, 2009

More Adults Than Ever on Social Networks

More Adults Than Ever on Social Networks - ReadWriteWeb


The share of adult internet users who are involved in social networking online has more than quadrupled in the past four years in the U.S. In 2005, only 8% of adults had a social network profile. As of December 2008, that number was 35%. What motivates those in older generations to go online? Is it the opportunity to professionally network with their colleagues? The answer may surprise you.

See the full Pew Internet & American Life Project report

Overall, personal use of social networks seems to be more prevalent than professional use of networks, both in the orientation of the networks that adults choose to use as well as the reasons they give for using the applications. According to May 2008 survey findings that are released here for the first time:

  • 50% of adult social network users have a profile on MySpace
  • 22% have a profile on Facebook
  • 6% have a profile on LinkedIn

Online social network applications are mainly used for explaining and maintaining personal networks, and most adults, like teens, are using them to connect with people they already know.

  • 89% use their online profiles to keep up with friends
  • 57% use their profile to make plans with friends
  • 49% use them to make new friends
  • Other uses: organize with other people for an event, issue or cause; flirt with someone; promote themselves or their work; make new business contacts

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