Wednesday, February 25, 2009

The Periodic Table of the Social Media Elements

The Periodic Table of the Social Media Elements « eyecube

From Rick Liebling at Eyecube comes this real cool combination of social media tools and best practices combined with links to some of the top social media masters of the day. As a college chemistry major, I appreciate the simplicity and interconnectedness of using the periodic table.

By the way, here's a link to a larger version of the image on Flickr (which is Fk, element 72 in the table).

Tuesday, February 24, 2009

Social Media News Releases

After an interesting (non-sales) Webinar from the folks at Vocus today, I've collected some of the links they discussed to put together this package on social media-enhanced news releases.

Great "how to" guide on writing a press release for bloggers and other social media publishers / hubs. By Brian Solis of Future Works.

How to Write Social Media Press Releases - By Brian Solis

This goes hand in hand with the classic Social Media News Release Template 1.0 from Shift Communications: The social media press release is an evolved form of press release which focuses on distributing valuable information, sources and references about a story in a format more in tune with the needs of web-based reporters and bloggers.


Finally, here's a link to Shift's Social Media Newsroom Template and their immensely complex and very slow to load Social Media News Release Template 3.0

The Essential Guide to Social Media

The Essential Guide to Social Media is a "quick start" overview of how to listen and participate in social media marketing.

SEO for News Content | Online Marketing Blog

Writing for the Web: SEO for News Content Online Marketing Blog

From Lee Oden's Online Marketing Blog

Search is one of the most useful resources to a journalist or reporter and that presents an opportunity for companies with compelling news. Whether it’s optimizing the text of web pages, press releases or a newsroom plus digital assets like audio from interviews, images and video, there are opportunities for optimization. If a document or media asset can be searched on, it can be optimized.

How The National Wildlife Federation Uses Social Media

How The National Wildlife Federation Uses Social Media

Interview with NWF's Danielle Brigida

“When I initially started signing NWF up for social media sites, I was looking to increase our activist numbers and rally people to speak up for wildlife. I was looking for hard numbers on converting people and engaging them to be high-end activists.

"I soon learned that NWF needed a presence that was about much more than pushing people to fill out action alerts, so I switched my goals to be more about engagement, leaving traditional ROI behind. Currently, our business reasons for using social media are (1) to establish our brand, (2) to build relationships and (3) to listen to people more effectively. We’ve definitely had to take into account that the benefits that come from being active on social media sites are often measured differently than other business goals of the organization.”


"If you start to view social media as an orchestra you can see how they all work together."

How to Reach Baby Boomers with Social Media

How to Reach Baby Boomers with Social Media - ReadWriteWeb

A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What's more, the percentage of those participating is on the rise


The best bets for getting Boomers interested in your content is to create blogs or ideos that relate to the life or work-style of Boomers, Forrester suggests. And if you're looking for feedback and contributions from the Boomers themselves - like comments or criticisms - make that process dead simple. Don't introduce overly complex sign up forms or processes. Instead, encourage low-effort contributions such as star ratings.

Wednesday, February 18, 2009

Facebook Withdraws Privacy Change

"Facebook backed down late Tuesday on policy changes that tens of thousands of users complained would grant the social-networking site the ability to control their information forever, even after they cancel their accounts."

More stories:

Facebook "Withdraws" Data Change

Facebook Privacy Change Sparks Federal Complaint

Tuesday, February 17, 2009

Surgeons send 'tweets' from operating room

Surgeons send 'tweets' from operating room -

This really isn't association related, but it IS medical and it IS Twitter and lots of folks are curious so ...

It's 7 a.m. at Henry Ford Hospital, and surgeons are preparing to remove a cancerous tumor from a man's kidney.

It's potentially a risky surgery, but everything's ready: The doctors and nurses are in the operating room, the surgical instruments are sterilized and ready to go, and the chief resident is furiously Twittering on his laptop.

The folks at @HenryFordNews say, "For those interested in our live surgery tweets, our next one is tentatively planned for March 6th."

Monday, February 16, 2009

Experiments in Social Media

Guilt by Association Blog

There’s no better way to learn about something than to jump right in. So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events.
Also, check out how TMA is using YouTube video and Facebook to promote our First Tuesdays at the Capitol events. Here's our second YouTube video for First Tuesdays.

Friday, February 13, 2009

Twitter and status updating

Pew Internet: Twitter and status updating
As of December 2008, 11% of online American adults said they used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others.

Download the report.

Wednesday, February 11, 2009

Facebook Growing Amongst Older, Wealthier Americans

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers

According to Hitwise, users aged 18-24 accounted for 42% of all US Facebook visits in January 2008, but that same age group accounted for only 24% of all US visits in January 2009. Today, over three fourths of Facebook’s US traffic comes from people over 25: 28% are 35-34, 23% are 35-44, 18% are 45-54, and 7% are over 55. Clearly, Facebook is catching on amongst people in their 30’s, 40’s, and 50’s in the US.

Fastest Growing Demographic on Facebook: Women Over 55

We have the latest demographic data on US Facebook user as of February 1, 2009. Before jumping into the details below, here are the highlights.

Key Highlights

  • Facebook reporting nearly 45.3 million active US users in the last 30 days

  • Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.

  • Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.

  • 45% of Facebook’s US audience is now 26 years old or older.

Monday, February 9, 2009

10 Examples of Creative Twitter Uses

10 Examples of Creative Twitter Uses Houston Search Engine Marketing and Optimization Services
When you think of Twitter, you probably think of a microblogging tool that helps you connect with friends across the world. But not every Tweeter uses their account just to chat back and forth with their online friends. Some have come up with truly creative ways to use their account.

Friday, February 6, 2009

Nonprofit 2.0: Blogs, online videos and Facebook to promote your mission

Nonprofit 2.0: Blogs, online videos and Facebook to promote your mission
How the Web 2.0 tools of blogs, online videos and the network application Facebook are being used by a variety of philanthropic organizations to achieve their social change goals, along with recommendations on how your organization can develop Web 2.0 strategies to support your mission.

A nice, 26-page, white paper for nonprofits.

Tuesday, February 3, 2009

Map of Popular Super Bowl Words Used on Twitter - Interactive Graphic -

Map of Popular Super Bowl Words Used on Twitter - Interactive Graphic -

This is so cool. Be sure to hit the "play" button to watch how the words change throughout the game. By game's end even the folks in Cleveland were twitting "Steelers."

As the Steelers and Cardinals battled on the field, Twitter users across the nation pecked out a steady stream of 'tweets.' The map shows the location and frequency of commonly used words in Super Bowl related messages.


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