Wednesday, February 11, 2009

Facebook Growing Amongst Older, Wealthier Americans

Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers

According to Hitwise, users aged 18-24 accounted for 42% of all US Facebook visits in January 2008, but that same age group accounted for only 24% of all US visits in January 2009. Today, over three fourths of Facebook’s US traffic comes from people over 25: 28% are 35-34, 23% are 35-44, 18% are 45-54, and 7% are over 55. Clearly, Facebook is catching on amongst people in their 30’s, 40’s, and 50’s in the US.

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