Wednesday, February 11, 2009

Fastest Growing Demographic on Facebook: Women Over 55

We have the latest demographic data on US Facebook user as of February 1, 2009. Before jumping into the details below, here are the highlights.

Key Highlights

  • Facebook reporting nearly 45.3 million active US users in the last 30 days

  • Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.

  • Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.

  • 45% of Facebook’s US audience is now 26 years old or older.

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