Monday, April 27, 2009

The Future of the Social Web: In Five Eras

The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang Social Media, Web Marketing

From one of Forrester's social media geniuses:
Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend.

Thursday, April 23, 2009

Six Ways You Should Be Using Twitter (that Don't Involve Breakfast)

Lifehacker - Six Ways You Should Be Using Twitter (that Don't Involve Breakfast)

Discounting Twitter altogether because you think it's ridiculous that people tweet about what they had for breakfast is like claiming that email is useless because of forward chains. It's a mistake, and you'd be missing out on a great tool if you let that put you off Twitter completely.

Twitter is as useful as you make it. In fact, Twitter does several very worthwhile things better than any other tool.

Wednesday, April 22, 2009

Inside the Minds of Twitter Users

Inside the Minds of Twitter Users:

Results of MarketingProfs survey, by Ann Handley

We know plenty about Twitter’s crazy growth rates and mushrooming membership. We know about brands on Twitter, celebrities on Twitter, politicians on Twitter. We know Twitter apps, hashtags, trends, tools, tips and tricks. But we understand less about the motivations of users: Why do people use Twitter? How do its users feel about common practices there? What are their beliefs about Twitter, and how do they view their experiences?

Big questions, for sure. But in a recent survey on Twitter, we started to uncover some answers. Here are the highlights of a survey of 432 highly involved Twitter users (who spend an average of 2 ¾ hours per day on Twitter).

Tuesday, April 14, 2009

Finding Utility in the Jumble of Tweeted Thoughts

Finding Utility in the Jumble of Tweeted Thoughts - NYTimes.com

From the April 13, 2009, New York Times.
Thanks to Mia Price for pointing this out
... taken collectively, the stream of messages can turn Twitter into a surprisingly useful tool for solving problems and providing insights into the digital mood. By tapping into the world’s collective brain, researchers of all kinds have found that if they make the effort to dig through the mundane comments, the live conversations offer an early glimpse into public sentiment —
and even help them shape it.

Mind-Blowing Facebook Stats and What to Do With Them

Mind-Blowing Facebook Stats and What to Do With Them - ClickZ

Facebook hits 200 million members.
... if Facebook were a country, it would be the fifth most populated nation on the planet, following China, India, the U.S., and Indonesia ...

Where's the Scott Monty of Healthcare?

Parenting Solved: Where's the Scott Monty of Healthcare?

We hear a lot about the pioneering efforts of social media maven Scott Monty at Ford Motor Company. He’s where the influencers are (even outside the Hilton at SXSW offering free rides). Forget what he’s doing for the Ford brand, his story alone makes business news. I'm a physician and I follow him.

So where’s the Scott Monty of health care? I’m still looking. It’s puzzling that more companies haven’t followed from the Ford example.

Editor's note: Dr. Vartabedian and I will co-present at TexMed 2009 next month in Austin. Physicians & Social Media: Blogs, Tweets, Bogs, & More. Two shows on Friday, May 1.

Thursday, April 2, 2009

Search the Social Web - Ultimate Toolkit

How-To: Search the Social Web - Ultimate Toolkit

Social media has created an explosion of information online. People are writing on blogs, tweeting, bookmarking, sharing, commenting, etc.

You no doubt want to tap into this wealth of information and learn what people are saying about you, your business, your competitors and the topics you’re interested in.

The challenge is: how to find, filter and process the information you need - the information that will help you do what you want to do.

TweetMeme

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