Monday, April 27, 2009

The Future of the Social Web: In Five Eras

The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang Social Media, Web Marketing

From one of Forrester's social media geniuses:
Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend.

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