Wednesday, April 22, 2009

Inside the Minds of Twitter Users

Inside the Minds of Twitter Users:

Results of MarketingProfs survey, by Ann Handley

We know plenty about Twitter’s crazy growth rates and mushrooming membership. We know about brands on Twitter, celebrities on Twitter, politicians on Twitter. We know Twitter apps, hashtags, trends, tools, tips and tricks. But we understand less about the motivations of users: Why do people use Twitter? How do its users feel about common practices there? What are their beliefs about Twitter, and how do they view their experiences?

Big questions, for sure. But in a recent survey on Twitter, we started to uncover some answers. Here are the highlights of a survey of 432 highly involved Twitter users (who spend an average of 2 ¾ hours per day on Twitter).

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