Tuesday, May 26, 2009

How-To Use Hashtags

Hashtags 101: How-To Use Hashtags - Share YOUR #hashtagtip Blog of Mr. Tweet
Hashtags are popular on Twitter now more than ever! With popularity has come numerous questions asking what the heck hashtags are, why they should be used, and how to get started on using them. We’ve been listening to your tweets and present you with a guide to using Twitter hashtags.

Thursday, May 21, 2009

Social Media’s Impact on the Lifetime Value of Non-Members and Lapsed Members

Social Media’s Impact on the Lifetime Value of Non-Members and Lapsed Members « Association 2020

For years, associations have been contemplating and calculating the lifetime value of a member. In other words, the measure of the tangible value of a member who maintains her membership over a period of time minus the cost of servicing that membership.

As we continue to move rapidly through the not-so-new frontier of the social web, we need to also look at another important lifetime value measure… that is the lifetime value of non-members and lapsed members. The truth is we should have been looking at this particular measure even before the arrival of the social web years ago.

Friday, May 15, 2009

Using New Media To Promote Health & Medical News

Slideshare Presentation from the FDA - government really trying to use new media to reach the public and professionals.
View more presentations from Lee Aase.

Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use

Wild Apricot Blog : Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use

Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. If you've been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits.

Here's a hand-picked selection of presentations to get you started.

Some of these have become popuar standards, while others are new material that you may not have seen before. In fact, a few of these presentations were just made available in the past few days!

Web Video & Health Care Case Studies & Best Practices

Check out this SlideShare Presentation from Lee Aase at the Mayo Clinic. Watch as the numbers of views on the YouTube video begin to climb faster and faster.
View more presentations from Lee Aase.

Thursday, May 14, 2009

Twitter Hits Almost 20 Million Visitors in April




From compete.com - data shows nearly 1200-percent increase in the past year.

Tuesday, May 12, 2009

Energizing Word of Mouth through Social Media

Check out this SlideShare Presentation from Lee Aase at Mayo Clinic
View more presentations from Lee Aase.

Thursday, May 7, 2009

4 Steps for Setting Up an Organizational Twitter Account

SocialFishing...: 4 Steps for Setting Up an Organizational Twitter Account
We're often asked about how to set up a Twitter account for an organization, when it's likely that more than one staffer will be tweeting.

Here's a quick four-step rundown of what we would do. This isn't the only way, of course. But if you are starting from scratch, this is what we would suggest.

Tuesday, May 5, 2009

5 Tips for Optimizing Your Brand’s Facebook Presence

5 Tips for Optimizing Your Brand’s Facebook Presence

From Steve Coulson

So – you’ve set up a Facebook() public profile for yourself, your brand or your company, and you’re starting to post content. Now what?

If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect. So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success.

Monday, May 4, 2009

Social Media Case Study in Health Care Advocacy

Check out this SlideShare Presentation about how the palliative care community used social media to get the FDA to reverse its ruling that that manufacturers of 14 unapproved pain medications commonly used by palliative care physicians must cease production of said medications within 60 days.

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