Tuesday, June 16, 2009

Healthcare Social Media

The PR Guy: Straight to the Point: Healthcare Social Media

In a world where Facebook is bigger than Myspace and, together, they have 400 million global users, it's obvious that the healthcare industry is acknowledging it has to adopt these new communications channels... and is starting to do so.
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On the association side, it's critical that member-based and issue associations leverage all the communications options at their disposal. From member retention to public policy, social media should be a central part of any healthcare associations marketing strategy

Tuesday, June 9, 2009

10 Types of Blog Posts That Associations Can Rock

10 Types of Blog Posts That Associations Can Rock : SocialFish

An oldie but a goodie.
Nothing draws blog readers and commenters like meaningful, engaging posts. Here are some ideas to get you thinking and planning.

Friday, June 5, 2009

Everything I Need to Know About Twitter I Learned in J School

Everything I Need to Know About Twitter I Learned in J School

Great Top Eight list from Marketing Prof's Ann Handley:
News journalism works best when it’s simple and direct, at least in the story’s lead sentences. And simplicity (and other tenets of good journalism — like brevity, and clarity, and immediacy) are now cornerstones of how many businesses, brands and individuals communicate on Twitter.

Thursday, June 4, 2009

7 steps to measurable success in social media

Facebook and Twitter are up, MySpace is down

Facebook and Twitter are up, MySpace is down - CNNMoney Jun. 2, 2009
Users spend more time on Facebook than any other social network site. Much more. But other sites are growing quickly, and experts say no social network is safely on top of the market.

Wednesday, June 3, 2009

9 Logical Reasons Why You Need to Integrate Twitter into Your Website

9 Logical Reasons Why You Need to Integrate Twitter into Your Web site CHROMATIC
Regardless of who you are or what you do, the advantages to integrating Twitter into your website will almost always outweigh the disadvantages.

Tuesday, June 2, 2009

Struggling With Social Media? Here's Why

Struggling With Social Media? Here's Why - Associations Now Magazine - Publications and Resources - ASAE & The Center for Association Leadership
Now that we've all stumbled out of the blocks on social media, it's time to get it right. Marketing and social media expert Charlene Li says one rule comes before all others: Use social media within the context of your association's strategic goals. Otherwise, why bother?

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