Tuesday, June 16, 2009

Healthcare Social Media

The PR Guy: Straight to the Point: Healthcare Social Media

In a world where Facebook is bigger than Myspace and, together, they have 400 million global users, it's obvious that the healthcare industry is acknowledging it has to adopt these new communications channels... and is starting to do so.

On the association side, it's critical that member-based and issue associations leverage all the communications options at their disposal. From member retention to public policy, social media should be a central part of any healthcare associations marketing strategy

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