Tuesday, July 28, 2009

Top 10 Guidelines for Corporate Social Media Policy

Corporate Social Media Policy: Top 10 Guidelines « PR-Squared

You want the work done for you, eh? I get it.

One of our new clients (an iconic brand that I can’t wait to tell you about!) recently worked on a new Social Media Policy which we helped to refine and humanize. It represents one of the best examples I’ve seen, and offers the added benefit of having been vetted by top corporate lawyers.

Friday, July 17, 2009

What Social Media Can and Can't Do for You

What Social Media Can and Can't Do for You - ClickZ
Social media is at its best when used as a tool to listen and interact with buyers in the early-to-middle stages of their buying cycle. This is the time to focus on providing consumers with content that matters to their buying process. While it's possible to direct sell and find customers 'in the market' today, it's also difficult. Most of today's companies are overly obsessed with late-stage buyers; thus, this kind of thinking seems to them less valuable.

Tuesday, July 14, 2009

Red Cross Social Media Handbook

Social Media Strategy Handbook

How well done and well-presented. What a great tool this is for engaging chapters and members to spread the organization's word via social media. This looks like a real must-read.

Thanks to @kivilm, @oneicity, @NancySchwartz, and @wharman for sharing

Social Media Releases generate double the coverage

Analysis shows Social Media Releases generate double the coverage: A Shel of My Former Self

Just ask Adam Parker, CEO of RealWire, a UK-based wire service that offers a Social Media Release option. In a post today on his Show Me Numbers blog, Parker analyzed 997 releases his company distributed from December 2008 to May 2009, 71 of which were SMRs. The results suggest that the SMRs earned double the coverage of traditional releases.

Double. As in twice as much. 200%. Double.

Yet another Social Media Release primer

Yet another Social Media Release primer: a shel of my former self
An SMR is not going to take stains out of your carpet, make crops grow in Ethiopia or take a bullet for you. What it will do, when executed well, is increase the coverage your story gets online.

Non-Profits: Follow the 'Six G's' of Social Media Marketing

Market or Promote Your Cause on Social Media? Yes, You Can!
From Kivi's Nonprofit Communications blog
Good nonprofit marketing via social media is:
  • Genuine. Real, specific people at the organization are doing the talking. They never hide behind the 501(c)(3).
  • Generous. You promote others, as well as yourself, and freely offer resources, info, help, etc. that advance your mission. You do so by commenting, retweeting, linking, etc.
  • Grateful. You acknowledge the support and generosity of others in accomplishing your mission.
Conversely, bad nonprofit marketing via social media is:
  • Greedy. Always promoting only one’s organization, programs, and points of view at the exclusion of everything and everyone else.
  • Grandstanding. Holding up yourself or your organization as the be-all, end-all, know-it-all.
  • Grabby. Always trying to latch on to others or using unrelated posts or tags to get your message out.

Monday, July 13, 2009

Is Someone Else Using Your Twitter Hashtag?

Wild Apricot Blog : Is Someone Else Using Your Twitter Hashtag?
There are a few steps you can take to minimize the chance of accidentally choosing a hashtag that’s already “taken” — or of seeing “your” hashtag in regular use by another organization.

Nonprofit Organizations Lead the Way in Social Media Adoption

Nonprofit Organizations Lead the Way in Social Media Adoption According to Society for New Communications Research Chair Dr. Nora Ganim Barnes and Eric Mattson of Financial Insite : New Communications Review

The nation’s largest nonprofit organizations have outpaced corporations and academic institutions in their adoption of social media, for the second year in a row, according to a new research study, “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities.”

Link to full study

Social Media Popularity Skyrockets

Social Media Popularity Skyrockets : MarketingProfs

Social networks have exploded in popularity in the past year.

More than 4 in 10 (43%) among those who are online now uses social networking sites, such as Facebook, MySpace, and LinkedIn—up from 27% a year ago—according to the Consumer Internet Barometer, a quarterly report produced by the Conference Board and TNS.

Wednesday, July 8, 2009

Study: Older C-Level Execs Avoid Twitter, Blogs

Study: Older C-Level Execs Avoid Twitter, Blogs - ClickZ
Are corporate executives embracing Twitter and blogs? Not if they've received an invitation to join the AARP.


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