Tuesday, July 14, 2009

Non-Profits: Follow the 'Six G's' of Social Media Marketing

Market or Promote Your Cause on Social Media? Yes, You Can!
From Kivi's Nonprofit Communications blog
Good nonprofit marketing via social media is:
  • Genuine. Real, specific people at the organization are doing the talking. They never hide behind the 501(c)(3).
  • Generous. You promote others, as well as yourself, and freely offer resources, info, help, etc. that advance your mission. You do so by commenting, retweeting, linking, etc.
  • Grateful. You acknowledge the support and generosity of others in accomplishing your mission.
Conversely, bad nonprofit marketing via social media is:
  • Greedy. Always promoting only one’s organization, programs, and points of view at the exclusion of everything and everyone else.
  • Grandstanding. Holding up yourself or your organization as the be-all, end-all, know-it-all.
  • Grabby. Always trying to latch on to others or using unrelated posts or tags to get your message out.

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