Tuesday, July 14, 2009

Social Media Releases generate double the coverage

Analysis shows Social Media Releases generate double the coverage: A Shel of My Former Self

Just ask Adam Parker, CEO of RealWire, a UK-based wire service that offers a Social Media Release option. In a post today on his Show Me Numbers blog, Parker analyzed 997 releases his company distributed from December 2008 to May 2009, 71 of which were SMRs. The results suggest that the SMRs earned double the coverage of traditional releases.

Double. As in twice as much. 200%. Double.

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