Friday, July 17, 2009

What Social Media Can and Can't Do for You

What Social Media Can and Can't Do for You - ClickZ
Social media is at its best when used as a tool to listen and interact with buyers in the early-to-middle stages of their buying cycle. This is the time to focus on providing consumers with content that matters to their buying process. While it's possible to direct sell and find customers 'in the market' today, it's also difficult. Most of today's companies are overly obsessed with late-stage buyers; thus, this kind of thinking seems to them less valuable.

No comments:

TweetMeme

Related Posts with Thumbnails