Thursday, August 6, 2009

Building Social Community Around Your Cause

onPhilanthropy: Articles: Building Social Community Around Your Cause: Use social media tools to engage your audience and drive greater donations online

The nonprofit landscape is becoming increasingly competitive, with more charitable organizations chasing the same donor dollars and former supporters having less time and money to give. As a result, many nonprofits are looking for new ways to reconnect with constituents and keep them engaged.

Social media, which are perhaps best known for their use on popular websites like MySpace and Facebook, can be similarly adopted by nonprofits to drive interest, encourage donations and build community around key issues, causes and goals.

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