Tuesday, September 29, 2009

Charlene Li on creating a groundswell

Charlene Li on creating a groundswell
Charlene Li, author of Groundswell, an influential book about how technology has enabled people to connect in ways never previously possible, keynoted the second general session at ASAE & The Center’s Annual Meeting and Exposition. Her key points:

Monday, September 28, 2009

Twitter: Is it TOO good?

Kathy Sierra wrote this about Twitter in 2007, when most people thought it was at its peak of popularity and many were predicting its demise. Obviously "they" were wrong, but Ms. Sierra had some good points to make about the down-side of tweeting:

1) it's a near-perfect example of the psychological principle of intermittent variable reward, the key addictive element of slot machines.

2) The strong "feeling of connectedness" Twitterers get can trick the brain into thinking its having a meaningful social interaction, while another (ancient) part of the brain "knows" something crucial to human survival is missing.

3) Twitter is yet another--potentially more dramatic--contribution to the problems of always-on multi-tasking... you can't be Twittering (or emailing or chatting, of course) and simultaneously be in deep thought and/or a flow state.

Read the rest of the article on her blog, Creating Passionate Users.

Intro to Social Media with Examples from the Health Sector

An introduction to social media with examples from the health sector

From Alexanda Samuel, PhD at Social Signal:

For social media to support practice change, practitioners need to see its value to their work and their patients. I suggested that one way to understand the impact of social media is through its relationship to social capital.

Social capital, understood as the density of relationships and trust within a community, is a key determinant of health. Individuals are happier and healthier in communities with high levels of social capital, and high social capital communities have stronger economies and more stable political systems.

Wednesday, September 23, 2009

26 Great Sets of Facebook Tips

ecoscribe's facebook Bookmarks on Delicious

How cool - sharing a Delicious list from non-profit social media consultant Kivi Leroux Miller with her best list of ways to best use Facebook. So that makes this a Blog item about a Delicious list about using Facebook. That's multi-social media.

Check out Kivi's Twitter page at http://twitter.com/kivilm
Check out her blog at http://www.nonprofitmarketingguide.com/blog/

Tuesday, September 22, 2009

Facebook Best Practices for Nonprofit Organizations

Facebook Best Practices for Nonprofits - from DIOSA Communications

Three new best practices are added each month. Current top three:
  1. Configure your Page's "Settings to allow more participation
  2. Use your organization's logo as your Page picture (I'm making this change now)
  3. Put "http://" before all Web sites in "Updates".

Five Most Common Mistakes Made by Nonprofit Admins on Facebook

Five Most Common Mistakes Made by Nonprofit Admins on Facebook « Nonprofit Tech 2.0
As I was browsing through numerous nonprofit Facebook Pages today, I was quite surprised to see that many nonprofits still really don’t understand the Facebook Page tool set. Here are five of the most common mistakes being made by Nonprofit Admins that I saw today on Facebook.

Friday, September 18, 2009

How to Write Effectively for Twitter & the Social Web

How to Write Effectively for Twitter & the Social Web

From Interactive Insight Group

Social media itself has changed writing online – making it more informal and personal. In fact, when you’re writing online these days, you’re writing not only for your audience but also for search engines and social media sites. Add Twitter to the equation and the need to communicate with only 140 characters raises writing for the social web to a new art form.

In this post, we’ve pulled together a collection of articles with advice on writing for Twitter and the social web. We’ve organized these articles into the following topics - general online writing principles, writing strong headlines, writing for Twitter, and writing for search engines.

Monday, September 7, 2009

Fix What's Wrong; Keep What's Good - Social Media Page

Believing that President Obama and Congress must slow down and get health system reform right, the Texas Medical Association has launched the 'Me and My Doctor, We Know Best' patient-physician action campaign.

"The most important people in the national health care debate are sitting in your exam room right now," said TMA President William H. Fleming III, MD. "Working together, physicians and patients need to make sure Congress and the president fix what's wrong with our health care system and keep what's good."

Social media -- like Facebook, Twitter, blogs, and podcasts -- are vital ways to spread the message and engage more physicians and patients around the country. Here are some simple steps you can take to make this campaign "go viral:'


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