Monday, September 28, 2009

Intro to Social Media with Examples from the Health Sector

An introduction to social media with examples from the health sector

From Alexanda Samuel, PhD at Social Signal:

For social media to support practice change, practitioners need to see its value to their work and their patients. I suggested that one way to understand the impact of social media is through its relationship to social capital.

Social capital, understood as the density of relationships and trust within a community, is a key determinant of health. Individuals are happier and healthier in communities with high levels of social capital, and high social capital communities have stronger economies and more stable political systems.

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