Monday, September 28, 2009

Twitter: Is it TOO good?

Kathy Sierra wrote this about Twitter in 2007, when most people thought it was at its peak of popularity and many were predicting its demise. Obviously "they" were wrong, but Ms. Sierra had some good points to make about the down-side of tweeting:

1) it's a near-perfect example of the psychological principle of intermittent variable reward, the key addictive element of slot machines.

2) The strong "feeling of connectedness" Twitterers get can trick the brain into thinking its having a meaningful social interaction, while another (ancient) part of the brain "knows" something crucial to human survival is missing.

3) Twitter is yet another--potentially more dramatic--contribution to the problems of always-on multi-tasking... you can't be Twittering (or emailing or chatting, of course) and simultaneously be in deep thought and/or a flow state.

Read the rest of the article on her blog, Creating Passionate Users.

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