Thursday, October 29, 2009

Tuesday, October 27, 2009

Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations

Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations Capitol Advantage

By Brad Fitch
Vice President, Grassroots & Government Relations Resources
Roll Call Group

The surge of online advocacy since 2002 has transformed how legislators interact with constituents. In 1995 the House of Representatives created uniform e-mail addresses for members of Congress; by 2000 web sites integrated interactive features, such as online polls; by 2004 congressional web forms required advocate organizations and vendors to adapt their technology in order to deliver messages; and 2009 saw the introduction of social media tools, such as Facebook and Twitter, as yet another avenue for the governed and the governing to interact.

This myriad of options combined with the speed of their introduction has left grassroots and government relations practitioners without clear guidance as to which strategies, tactics, or technologies to employ, and which are most effective. This White Paper seeks to capture and explain best practices for online advocacy. It will outline examples of online public affairs advocacy, reference research connected to practical advocacy campaigns intended to influence policy, and offer guidance for influencing governmental decision-making. This paper is based on research and practical examples offered by 2,500 customers of the Roll Call Group’s online products.

New Media Use by Texas Legislators

Andy Fish, managing partner of Texas Legislative Service, shared these interesting stats this morning at a Texas Society of Association Executives seminar. Here's how the 181 members of the Texas Legislature are using new media tools today.

Senators (31)House Members (150)
Personal Web site77%71%

Monday, October 26, 2009

Content Remains King for Online Americans

Online Publishers Association Says Content is Still King:

In research that appears to reinforce the adage that “content is king,” the most recent data from the Online Publishers Association’s (OPA) Internet Activity Index (IAI) reveal that consumers are now spending more time online with content than they do with either community or communications activities.

Twitter and Status Updating, Fall 2009

Twitter and Status Updating, Fall 2009 Pew Internet & American Life Project

Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.

Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices, and younger internet users – those under age 44.

In addition, the more devices someone owns, the more likely they are to use Twitter or another service to update their status. Fully 39% of internet users with four or more internet-connected devices (such as a laptop, cell phone, game console, or Kindle) use Twitter, compared to 28% of internet users with three devices, 19% of internet users with two devices, and 10% of internet users with one device.

Download the full Fall 2009 report from Pew.

Monday, October 19, 2009

Social Media 101 for Associations

Check out this SlideShare Presentation from Deidre Reid at Reid All About It.

Friday, October 16, 2009

The Science Of ReTweets

Check out this fascinating SlideShare Presentation, and Dan's blog on "virology"

Thursday, October 15, 2009

How to Integrate Your Social Media Presence

SmartBlog on Social Meida >> How to integrate your social media presence:

Any conversation on social media and marketing invariably turns to the big question: Which social media platform is right for you? Depending on your industry and your message, the answer may be most of them, but the answer is never just one. As with every other aspect of your marketing mix, the key to good social media strategy is integration.

The possibilities of integration on the Internet are endless, but here are four tips for a good start.

  • Be everywhere

  • Know the rules of each community before you participate

  • Maximize behind-the-scenes integration

  • Cross-promote

Wednesday, October 14, 2009

Facebook and Twitter's Growth Flatten

From Mashable: Stats - Facebook and Twitter's Growth Flatten

Throughout the entire 2008 and the better part of 2009, we’ve reported on
Facebook and Twitter’s explosive growth. Month after month, we’ve seen
tremendous numbers from both these services, while some giants of old, such as
MySpace, dropped lower and lower.

Somewhere in June, however, Twitter stopped growing, at least according to Compete. The same thing happened to Facebook() at the exact same time; at first we’ve attributed the traffic numbers to the summer slumber, but now that Compete’s numbers for September are out, there’s no doubt that both Facebook and Twitter are no longer growing, at least in the eyes of the (admittedly US-centric) Compete.

Tuesday, October 13, 2009

Ten Steps for Creating a FANtastic Facebook Fan Page

Ten Steps for Creating a FANtastic Facebook Fan Page
From Mari Smith on Marketing Profs

Facebook offers many features for strategic networking and generating visibility for your company.

Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create tremendous search engine optimization.

Using Facebook's Social Ads, you can then drive targeted traffic from the entire Facebook site directly to your fan page.

Once potential fans click through to your fan page, your goals are as follows:

  • Immediately grab their attention and make them feel they are in the right place (they feel they made the right decision by clicking on your ad)
  • Inspire them to become a fan
  • Draw them in to engage with your page
  • Keep them coming back—often called "stickiness" (your fans keep coming back to engage with your page)

The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest and keep your fans coming back for more.

Tuesday, October 6, 2009

A Generation of Blackberry Orphans

Mobile technology, especially smartphones like Blackberries, iPhone and the like, has put not only e-mail, but the entire Internet in our hands. Social media apps like Twitter in part were built specifically to function as a mobile means of communication, but even formerly desktop bound sites like Facebook have created mobile versions of their sites and a host of third party apps exist to let us update our accounts on the go.

What is the upshot of all this mobile convenience? Blackberry orphans, and iOrphans as well:

"As hand-held email devices proliferate, they are having an unexpected impact on family dynamics: Parents and their children are swapping roles. Like a bunch of teenagers, some parents are routinely lying to their kids, sneaking around the house to covertly check their emails and disobeying house rules established to minimize compulsive typing."

From the Wall Street Journal's technology page, link here.

Monday, October 5, 2009

Getting a Handle on Twitter

From the Good Folks at Stratton Publishing
  1. Make it branded but personal.
  2. Reach out to followers.
  3. Make your 140 characters count.


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